Books by Mark L. Plummer

NATURE & TRAVEL
Released: Feb. 25, 1995

Must reading for anyone concerned about biodiversity and the fate of the hotly debated Endangered Species Act, which is up for congressional renewal in 1995. Mann and Plummer (co-authors of The Aspirin Wars, 1991) give an absorbing tour of the current species-extinction crisis. Read full book review >

BUSINESS & ECONOMICS
Released: Nov. 6, 1991

The analogy to a military history is well fulfilled by this literate, compendious chronicle of the marketing of aspirin and its analgesic rivals, starting with the drug's final formulation in the late 1800's and ending with its current ``repositioning'' as a heart-attack preventive. According to Mann (a contributing editor to Science and The Atlantic) and Plummer, here we have a perfect history of medical hype: Aspirin's pain-relieving and anti-inflammatory effects are verifiable and even miraculous, but because its sole constituent, acetylsalicylic acid, had been known and therefore unpatentable in Germany, it became (along with heroin) one of the first drugs sold not by its chemical name but by its ``brand'': Aspirin. Read full book review >