Books by Mitchell and Ralph Mroz Goozé

Released: Jan. 15, 2007

"A common sense, if confusing at times, approach to business through creative recycling of management methods and a holistic vision that everything, from innovation to creating loyal customers, proceeds from one process."
Seasoned manager Goozé and marketing theorist Mroz introduce an integrated process model to bring marketing into synch with sales and product development in a post-industrial business environment. Read full book review >