Books by Paco Underhill

WHY WE BUY by Paco Underhill
NON-FICTION
Released: May 1, 1999

"A strong portrait of consumers as the most efficient arbiters of what to sell and how to sell it. (Author tour)"
Shopping is one of the defining qualities of modern civilization, but this author convincingly argues that consumers may have a greater impact on the act of shopping than shopping has on them. Read full book review >