Books by Paul J. Zak

BIOGRAPHY & MEMOIR
Released: May 10, 2012

"Explaining his use of cutting-edge research to undercut Gordon Gekko's infamous mantra ('Greed is good'), Zak is engaging, entertaining and profound."
Zak (Economic Psychology and Management/Claremont Graduate Univ.; Moral Markets: the Critical Role of Values in the Economy, 2008, etc.) explores a surprising link among neuroscience, morality and economic success. Read full book review >