Books by Sheena Iyengar

THE ART OF CHOOSING by Sheena Iyengar
Released: March 1, 2010

"A lucid work of popular science written by an accomplished practitioner—deserving of a place alongside Malcolm Gladwell, Po Bronson and other interpreters of why and how we do what we do."
Decisions, decisions—they're a pain, but they come bundled up in the very makeup of our brain. Read full book review >