A comprehensive, pleasantly composed marketing resource.
Australian marketing executives Agius and Clancey advise would-be entrepreneurs on how to build a powerful brand in this debut guide.
The authors went into business together in 2008, hoping to make enough money online that they could continue living leisurely lives in Thailand. It didn’t quite work out that way; the pair were soon forced to move back to Australia, but they soon started a successful search-engine-optimization–based marketing firm called Louder.Online. Within a year, they write, they had clients around the globe, and in this book, they seek to share their subsequent experience with those who might follow in their footsteps. “A powerful brand is one part technical savvy and one part social smarts,” explain the authors in their introduction. “We teamed up on this book to bring you both sides of the equation—Aaron with his technical and practical know-how and Gián with her marketing experience and passion for the behavioral and social sciences.” They explain how to build a reputation for credibility, increase online traffic, engage with specific audiences, and get those audiences to purchase products—and keep purchasing them. Each chapter focuses on one topic; for example, in a chapter on audience engagement, the authors explain how it operates on both a psychological level and a practical one, using hypothetical examples as well as anecdotes from their own experience. Overall, the authors’ prose is succinct and patiently instructive: “Marketers often think they need to become master instructors for their video content to work. The truth is, all you have to do is be authentic. Document your life. Share what you’re up to in short, simple segments.” The well-organized book reads quickly, making for a useful primer on building a customer base in the modern marketplace.
A comprehensive, pleasantly composed marketing resource.Pub Date: July 12, 2019
ISBN: 978-1-5445-1185-6
Page Count: 256
Publisher: Lioncrest Publishing
Review Posted Online: July 31, 2019
Review Program: Kirkus Indie
This is not the Nutcracker sweet, as passed on by Tchaikovsky and Marius Petipa. No, this is the original Hoffmann tale of 1816, in which the froth of Christmas revelry occasionally parts to let the dark underside of childhood fantasies and fears peek through. The boundaries between dream and reality fade, just as Godfather Drosselmeier, the Nutcracker's creator, is seen as alternately sinister and jolly. And Italian artist Roberto Innocenti gives an errily realistic air to Marie's dreams, in richly detailed illustrations touched by a mysterious light. A beautiful version of this classic tale, which will captivate adults and children alike. (Nutcracker; $35.00; Oct. 28, 1996; 136 pp.; 0-15-100227-4)
Pub Date: Oct. 28, 1996
ISBN: 0-15-100227-4
Page Count: 136
Publisher: Harcourt
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Aug. 15, 1996
BOOK REVIEW
BOOK REVIEW
An extravaganza in Bemelmans' inimitable vein, but written almost dead pan, with sly, amusing, sometimes biting undertones, breaking through. For Bemelmans was "the man who came to cocktails". And his hostess was Lady Mendl (Elsie de Wolfe), arbiter of American decorating taste over a generation. Lady Mendl was an incredible person,- self-made in proper American tradition on the one hand, for she had been haunted by the poverty of her childhood, and the years of struggle up from its ugliness,- until she became synonymous with the exotic, exquisite, worshipper at beauty's whrine. Bemelmans draws a portrait in extremes, through apt descriptions, through hilarious anecdote, through surprisingly sympathetic and understanding bits of appreciation. The scene shifts from Hollywood to the home she loved the best in Versailles. One meets in passing a vast roster of famous figures of the international and artistic set. And always one feels Bemelmans, slightly offstage, observing, recording, commenting, illustrated.
Pub Date: Feb. 23, 1955
ISBN: 0670717797
Page Count: -
Publisher: Viking
Review Posted Online: Oct. 25, 2011
Kirkus Reviews Issue: Feb. 1, 1955
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