Smart and methodical advice; especially applicable to those just starting their careers.

YOUR CAREER MARKETING PLAN

This debut guide suggests applying a marketing plan model to career development.

Alharbi, a former manager at Saudi Aramco and co-founder of two paper industry companies, believes a corporate marketing plan can also be important for a person seeking a career. If an individual does not follow the same strategy, writes the author, “you will end up in a recurring cycle of trying to find a job, then finding a job in which you try your best to align with the employer’s plans, then leaving the job or staying without achieving the growth you desire.” The idea has merit; Alharbi follows through by first using an example of a company owner who wants to market a product, showing how a business plan should be devised. The plan covers situation analysis, marketing goals and strategies, tactics, implementation, and control/feedback. For those unfamiliar with developing a marketing-focused plan, this is a brief but solid primer. The author then proposes a “Career Marketing Plan Template” that essentially adapts the strategy for personal use. The remainder of the book cleverly illustrates how that plan can be developed and implemented. For some, making the leap from promoting a product to packaging themselves as a marketable commodity may be challenging, but Alharbi guides readers through a carefully structured process. Using a real example of a young man who set a goal of becoming the president of a company, the author shows how one can develop a vision at a very early age by using “strategic thrusts” to support that idea, leading to concrete goals and tactical objectives. Next, the author moves on to analyzing the employment pool, assessing the “competition” (other candidates for a position), creating a personal value proposition, and marketing one’s skills and experience. Alharbi spends considerable time discussing the implementation of a career marketing plan and offers helpful suggestions, including how to assess feedback from others. Most chapters include questions to answer and exercises. The result is a clearly written, intelligently packaged, systematic approach to career development.

Smart and methodical advice; especially applicable to those just starting their careers.

Pub Date: May 31, 2022

ISBN: 978-1-398-43808-8

Page Count: 210

Publisher: Austin Macauley Publishers LLC

Review Posted Online: Aug. 18, 2020

Kirkus Reviews Issue: Sept. 15, 2020

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Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

THINKING, FAST AND SLOW

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 4, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

GOOD ECONOMICS FOR HARD TIMES

“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.

It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

Pub Date: Nov. 12, 2019

ISBN: 978-1-61039-950-0

Page Count: 432

Publisher: PublicAffairs

Review Posted Online: Aug. 29, 2019

Kirkus Reviews Issue: Sept. 15, 2019

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