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INSIDE APPLE

HOW AMERICA'S MOST ADMIRED--AND SECRETIVE--COMPANY REALLY WORKS

A thorough but flawed attempt to penetrate a corporate icon’s blank white shell.

Fortune senior editor at large Lashinsky wonders if the success of Apple can be replicated, or even continued, in the wake of the death of Steve Jobs.

The author writes clearly and efficiently but is repetitive in his analysis of this secretive cultural giant. “For years it was an article of faith in Silicon Valley that Apple should not be emulated,” he writes. Yet his narrative picks apart Jobs’ entrepreneurial philosophy and the company’s remarkable post-1997 trajectory—when it first revolutionized personal computing, then introduced the iPod and iPhone—in attempting to discuss such a strategy. One problem, as Lashinsky writes, is the company’s cultivated lack of transparency. The author seems to rely on secondary sources, and comments from current and former Apple employees are often unattributed. The basic narrative of Apple’s resurgence is well known: After Jobs left his own company due to corporate squabbling, it declined rapidly in the Internet era. Yet Jobs’ return in 1997 ushered in a season of risky corporate paring-down, followed by a string of success, starting with the iconic iMac. Jobs introduced compartmentalization and hyper-competitiveness to every aspect of the company. For example, his annual “Top 100” meetings were pointedly exclusionary, which Lashinsky suggests is not the norm at such retreats. Apple as a workplace is portrayed as nearly monastic in employees’ willingness to sacrifice their personal lives, remain incommunicado and achieve the extreme interdepartmental cooperation Jobs sought, even at the end. Lashinsky describes Jobs’ successor Tim Cook as “a Mr. Fix-it who blended in but didn’t take no for an answer.” Among other late corporate innovations, Jobs quietly created a management-training program, Apple University, to “record, codify, and teach Apple’s business history.” Such points allow Lashinsky to support parallel assertions throughout—that Jobs’ management style may or may not be transferable, and that Apple’s special success may or may not endure once Jobs-approved projects pass through the pipeline.

A thorough but flawed attempt to penetrate a corporate icon’s blank white shell.

Pub Date: Jan. 25, 2012

ISBN: 978-1-4555-1215-7

Page Count: 256

Publisher: Business Plus/Grand Central

Review Posted Online: Jan. 8, 2012

Kirkus Reviews Issue: Jan. 15, 2012

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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GOOD ECONOMICS FOR HARD TIMES

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.

It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

Pub Date: Nov. 12, 2019

ISBN: 978-1-61039-950-0

Page Count: 432

Publisher: PublicAffairs

Review Posted Online: Aug. 28, 2019

Kirkus Reviews Issue: Sept. 15, 2019

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