Destined to become a seminal work on innovative digital design.
A comprehensive debut book demonstrates the application of behavioral psychology to digital design.
“Behavior change designer” may well become a widely recognized job title thanks to this breakthrough work. Bucher, who describes herself as a psychologist applying her knowledge to the design of behaviorally based digital experiences, has created a volume that is absorbing, timely, and (not surprisingly) impeccably designed. This tightly organized book begins with an authoritative overview of behavior change design and then logically addresses how to “achieve desired outcomes.” The rest of the book focuses not on design elements but design strategy as it relates to users. For example, one chapter discusses how to make choices easier while another covers how to help users overcome obstacles. Later chapters move into broader issues, such as how technology encourages connections and trust, how an organization benefits from behavior change design, and what the future holds for this emerging discipline. One especially strong aspect of the work is the author’s use of numerous examples in the form of full-color screen images accompanied by pertinent captions and detailed descriptions. Every one of these examples is relevant and illustrative of the text. Another valuable addition to the book is a feature at the end of each chapter called “Perspective,” in which the author introduces an expert and includes answers to questions that directly relate to the chapter. The insights of these individuals serve to further illuminate the author’s own writing by providing a different yet supporting viewpoint. Bucher also intersperses intriguing “Notes” and “Tips,” highlighted in color type to differentiate them. For example, in one tip, she provides a solid definition of the term “good decision” while a note reveals the importance of “Accessibility in Design,” or “making your products usable to people with disabilities.” Bucher’s explanations and observations are cogent, incisive, and research-based; they are often in easily readable bulleted form, augmented by the occasional useful chart. By the end of this superb book, readers will get the feeling that no aspect of behavior change design has been neglected.
Destined to become a seminal work on innovative digital design. (color diagrams, illustrations)Pub Date: March 3, 2020
ISBN: 978-1-933820-42-2
Page Count: 320
Publisher: Rosenfeld Media
Review Posted Online: May 1, 2020
Kirkus Reviews Issue: June 15, 2020
Review Program: Kirkus Indie
PERSPECTIVES
A virtuoso performance and an ode to an undervalued medium created by two talented artists.
The veteran actor, comedian, and banjo player teams up with the acclaimed illustrator to create a unique book of cartoons that communicates their personalities.
Martin, also a prolific author, has always been intrigued by the cartoons strewn throughout the pages of the New Yorker. So when he was presented with the opportunity to work with Bliss, who has been a staff cartoonist at the magazine since 1997, he seized the moment. “The idea of a one-panel image with or without a caption mystified me,” he writes. “I felt like, yeah, sometimes I’m funny, but there are these other weird freaks who are actually funny.” Once the duo agreed to work together, they established their creative process, which consisted of working forward and backward: “Forwards was me conceiving of several cartoon images and captions, and Harry would select his favorites; backwards was Harry sending me sketched or fully drawn cartoons for dialogue or banners.” Sometimes, he writes, “the perfect joke occurs two seconds before deadline.” There are several cartoons depicting this method, including a humorous multipanel piece highlighting their first meeting called “They Meet,” in which Martin thinks to himself, “He’ll never be able to translate my delicate and finely honed droll notions.” In the next panel, Bliss thinks, “I’m sure he won’t understand that the comic art form is way more subtle than his blunt-force humor.” The team collaborated for a year and created 150 cartoons featuring an array of topics, “from dogs and cats to outer space and art museums.” A witty creation of a bovine family sitting down to a gourmet meal and one of Dumbo getting his comeuppance highlight the duo’s comedic talent. What also makes this project successful is the team’s keen understanding of human behavior as viewed through their unconventional comedic minds.
A virtuoso performance and an ode to an undervalued medium created by two talented artists.Pub Date: Nov. 17, 2020
ISBN: 978-1-250-26289-9
Page Count: 272
Publisher: Celadon Books
Review Posted Online: Aug. 30, 2020
Kirkus Reviews Issue: Sept. 15, 2020
PERSPECTIVES
Perhaps not magic but appealing nonetheless.
Want to get ahead in business? Consult a dictionary.
By Wharton School professor Berger’s account, much of the art of persuasion lies in the art of choosing the right word. Want to jump ahead of others waiting in line to use a photocopy machine, even if they’re grizzled New Yorkers? Throw a because into the equation (“Excuse me, I have five pages. May I use the Xerox machine, because I’m in a rush?”), and you’re likely to get your way. Want someone to do your copying for you? Then change your verbs to nouns: not “Can you help me?” but “Can you be a helper?” As Berger notes, there’s a subtle psychological shift at play when a person becomes not a mere instrument in helping but instead acquires an identity as a helper. It’s the little things, one supposes, and the author offers some interesting strategies that eager readers will want to try out. Instead of alienating a listener with the omniscient should, as in “You should do this,” try could instead: “Well, you could…” induces all concerned “to recognize that there might be other possibilities.” Berger’s counsel that one should use abstractions contradicts his admonition to use concrete language, and it doesn’t help matters to say that each is appropriate to a particular situation, while grammarians will wince at his suggestion that a nerve-calming exercise to “try talking to yourself in the third person (‘You can do it!’)” in fact invokes the second person. Still, there are plenty of useful insights, particularly for students of advertising and public speaking. It’s intriguing to note that appeals to God are less effective in securing a loan than a simple affirmative such as “I pay all bills…on time”), and it’s helpful to keep in mind that “the right words used at the right time can have immense power.”
Perhaps not magic but appealing nonetheless.Pub Date: March 7, 2023
ISBN: 9780063204935
Page Count: 256
Publisher: Harper Business
Review Posted Online: March 23, 2023
Kirkus Reviews Issue: April 15, 2023
© Copyright 2023 Kirkus Media LLC. All Rights Reserved.
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