A comprehensive compilation of fast-food marketing practices aimed at youth and ways kids can recognize and combat them.
In this slim, 15-chapter book, Curtis begins with the basics, clearly explaining what marketing is: “the art and science of persuasion.” The author’s upbeat, nonpatronizing tone is a selling point in itself as she explains how fast-food marketers place product brands in entertainment culture—movies, TV shows, and video games—to persuade kids to identify with or become loyal to a type of junk food; how they infiltrate schools by creating fundraisers and teaching resources that feature their product; and how they create kid-friendly spokescharacters such as Ronald McDonald, among many other manipulative practices. The good news is that the book’s target audience—kids—will feel empowered as they learn how they are being influenced and are educated in ways to fight back. Segments labeled “Do This!” suggest ways readers can participate in anti–fast-food advocacy and tell stories of real-life kids and parents who exposed junk-food marketing practices. Facts about the unhealthy results of eating fast food based on statistics from countries around the world are included as well as information on what real food is. Collins’ snappy designs depict youth of many ethnicities and share space with clear, well-chosen stock photographs.
Copious kid-friendly information on a vitally important topic, stylishly presented, makes this book essential. Knowledge is power. (sources, glossary, author interview) (Nonfiction. 9-14)