A readable, sobering study of entrepreneurial brilliance laid low.
A somber rags-to-riches, genius-to-madness story.
Tony Hsieh (1973-2020), the founder of Zappos, was a born capitalist, making $200 per month in middle school with a machine that made pin-on badges. A natural introvert, he was committed to overcoming isolation and prejudice, emerging before his Harvard classmates as “a young man who was full of adventure and curiosity and was destined for greater things.” Some classmates stayed with him as he launched his first tech firm, a complicated brokerage for internet advertising that was successful enough that he was able to sell it to Microsoft for $265 million. He might have walked away and spent the rest of his life enjoying the wealth. However, as Wall Street Journal reporter Au-Yeung and Forbes investigative reporter Jeans write, Hsieh wanted to do something more, sinking most of his fortune into an endeavor based on the premise that, given the opportunity and the option of easy returns, customers would buy shoes online without trying them on for size. That led to Zappos, “first a customer service-oriented company, a shoe seller second—an ethos its new values set in stone.” After Amazon came calling, buying the company for $1.2 billion in 2009, Hsieh spun off into an effort to remake downtown Las Vegas into a business incubator while falling into a cycle of drug and alcohol abuse, shedding old friends and surrounding himself with people who were content to watch his self-destruction as long as they got a piece of the action. Said Hsieh to one old friend who tried to caution him, “If you don’t question me again, I’ll give you half my net worth.” The story has an inevitably tragic end, though the authors offset the self-doomed, mentally ill Hsieh’s downward spiral with his generosity and well-intentioned efforts to do well by doing good.
A readable, sobering study of entrepreneurial brilliance laid low.Pub Date: April 25, 2023
ISBN: 9781250829092
Page Count: 384
Publisher: Henry Holt
Review Posted Online: Jan. 18, 2023
Kirkus Reviews Issue: Feb. 15, 2023
A rags-to-riches how-to as entertaining as it is wise.
In this debut memoir, Bahamian millionaire Bastian offers insight into building a business.
The author was a millionaire by the time he was 19, an impressive feat considering he began his working life filling stockpots and rolling napkins in his father’s Nassau restaurant, a locals’ hole-in-the-wall far from the city’s tourist hotels. “In many ways, I started ten steps behind the starting line in a world where opportunities felt few and far between,” writes Bastian in his introduction. A poor student with a gambler’s risk tolerance and a salesman’s eye for an unserved market, the author dropped out of college to launch his own satellite installation business—the first of its kind in the Bahamas—eventually expanding into prepaid phones and other electronics. With this book, Bastian uses his personal experiences to illustrate the steps aspiring entrepreneurs should consider when building their own empires. “My goal isn’t just to tell my story,” he explains; “it’s to provide you with a starting point, a strategy, and the encouragement you need to take your first step toward something bigger.” The book alternates between memoiristic chapters describing the author’s youth and career and instructional chapters outlining the best practices to “become a lion” (his preferred metaphor for a brave, risk-taking captain of industry). From evaluating one’s skill set and choosing a suitable goal to the practicalities of regulation and taxes, Bastian walks the reader through the complicated processes of starting and maintaining a successful enterprise. While much of the advice is of the boilerplate variety, the author offers it with clarity and candor, devoting an entire chapter, for example, on how to fail productively. It is the biographical material that lends his advice unusual weight—Bastian’s stories of flying back and forth between the Bahamas and Miami to personally import satellite dishes are fascinating enough to stand on their own. Readers may be unable to replicate his success, but there is no denying that his tale is inspiring.
A rags-to-riches how-to as entertaining as it is wise.Pub Date: Sept. 9, 2025
ISBN: 9798891882485
Page Count: 216
Publisher: Advantage Media Group
Review Posted Online: Dec. 5, 2025
Review Program: Kirkus Indie
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...
A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.
The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.Pub Date: Nov. 1, 2011
ISBN: 978-0-374-27563-1
Page Count: 512
Publisher: Farrar, Straus and Giroux
Review Posted Online: Sept. 3, 2011
Kirkus Reviews Issue: Sept. 15, 2011
BOOK REVIEW
IN THE NEWS
IN THE NEWS
© Copyright 2026 Kirkus Media LLC. All Rights Reserved.
Follow
Popular in this Genre
We can’t wait for you to join Kirkus!
It’s free and takes less than 10 seconds!
Already have an account? Log in.
OR
Sign in with GoogleTrouble signing in? Retrieve credentials.
Welcome Back!
OR
Sign in with GoogleTrouble signing in? Retrieve credentials.
