Essential—and highly pleasurable—reading for anyone who cares about ideas and innovation.
How we create.
Composer Brandt (Music/Rice Univ.) and neuroscientist Eagleman (Incognito: The Secret Lives of the Brain, 2011, etc.), the director of the Center for Science and Law, describe the tools and strategies responsible for the “runaway inventiveness of our species.” Unlike wild creatures, which operate largely on autopilot, humans usually avoid repetition, seeking novelty. And we achieve it, write the authors, by absorbing the best existing ideas and making then better: “Whether inventing an iPhone, manufacturing cars, or launching modern art, creators remodel what they inherit.” We do so by engaging in three basic strategies by which all ideas evolve: “bending, breaking and blending.” “We take the raw materials of experience and then bend, break and blend them to create new outcomes.” In a book astonishing for its simplicity in explaining the threads that link creativity in the arts, sciences, and technology, the authors combine text and images to show the “basic routines in the software of invention” at work. They offer innumerable examples of ways in which creators have processed the available past to produce new outcomes, from better smartphones to artistic interpretations of classic images. No matter what medium they work in, creative readers are likely to recognize immediately how breaking things into “workable chunks” or blending them into surprising combinations (such as sushi pizza) can foster creative outbursts. With the pleasing pace of an extended essay, the book offers surprises and insights at every turn, and the authors argue convincingly that basic strategies inform most creative behavior. The narrative is filled with tips on how to produce successful ideas: practice. Experiment. Have many ideas, and let most die. Do not commit to the first solution. Always generate options—a “cornerstone” of the creative process, as in Hemingway’s 47 endings to A Farewell to Arms.
Essential—and highly pleasurable—reading for anyone who cares about ideas and innovation.Pub Date: Oct. 10, 2017
ISBN: 978-1-936787-52-4
Page Count: 300
Publisher: Catapult
Review Posted Online: Aug. 20, 2017
Kirkus Reviews Issue: Sept. 1, 2017
BOOK REVIEW
BOOK REVIEW
Hiccups aside, a mostly valuable compendium of irrational thinking, with a handful of blanket corrective maneuvers.
A waggish, cautionary compilation of pitfalls associated with systematic cognitive errors, from novelist Dobelli.
To be human is to err, routinely and with bias. We exercise deviation from logic, writes the author, as much as, and possibly more than, we display optimal reasoning. In an effort to bring awareness to this sorry state of affairs, he has gathered here—in three-page, anecdotally saturated squibs—nearly 100 examples of muddied thinking. Many will ring familiar to readers (Dobelli’s illustrations are not startlingly original, but observant)—e.g., herd instinct and groupthink, hindsight, overconfidence, the lack of an intuitive grasp of probability or statistical reality. Others, if not new, are smartly encapsulated: social loafing, the hourly rate trap, decision fatigue, carrying on with a lost cause (the sunk-cost fallacy). Most of his points stick home: the deformation of professional thinking, of which Mark Twain said, “If your only tool is a hammer, all your problems will be nails”; multitasking is the illusion of attention with potentially dire results if you are eating a sloppy sandwich while driving on a busy street. In his quest for clarity, Dobelli mostly brings shrewdness, skepticism and wariness to bear, but he can also be opaque—e.g., shaping the details of history “into a consistent story...we speak about ‘understanding,’ but these things cannot be understood in the traditional sense. We simply build the meaning into them afterward.” Well, yes. And if we are to be wary of stories, what are we to make of his many telling anecdotes when he counsels, “Anecdotes are a particularly tricky sort of cherry picking....To rebuff an anecdote is difficult because it is a mini-story, and we know how vulnerable our brains are to those”?
Hiccups aside, a mostly valuable compendium of irrational thinking, with a handful of blanket corrective maneuvers.Pub Date: May 14, 2013
ISBN: 978-0-06-221968-8
Page Count: 304
Publisher: Harper/HarperCollins
Review Posted Online: March 5, 2013
Kirkus Reviews Issue: April 1, 2013
Yes: it's high time for a de-romanticized, de-mythified, close-up retelling of the U.S. Space Program's launching—the inside story of those first seven astronauts.
But no: jazzy, jivey, exclamation-pointed, italicized Tom Wolfe "Mr. Overkill" hasn't really got the fight stuff for the job. Admittedly, he covers all the ground. He begins with the competitive, macho world of test pilots from which the astronauts came (thus being grossly overqualified to just sit in a controlled capsule); he follows the choosing of the Seven, the preparations for space flight, the flights themselves, the feelings of the wives; and he presents the breathless press coverage, the sudden celebrity, the glorification. He even throws in some of the technology. But instead of replacing the heroic standard version with the ring of truth, Wolfe merely offers an alternative myth: a surreal, satiric, often cartoony Wolfe-arama that, especially since there isn't a bit of documentation along the way, has one constantly wondering if anything really happened the way Wolfe tells it. His astronauts (referred to as "the brethren" or "The True Brothers") are obsessed with having the "right stuff" that certain blend of guts and smarts that spells pilot success. The Press is a ravenous fool, always referred to as "the eternal Victorian Gent": when Walter Cronkite's voice breaks while reporting a possible astronaut death, "There was the Press the Genteel Gent, coming up with the appropriate emotion. . . live. . . with no prompting whatsoever!" And, most off-puttingly, Wolfe presumes to enter the minds of one and all: he's with near-drowing Gus Grissom ("Cox. . . That face up there!—it's Cox. . . Cox knew how to get people out of here! . . . Cox! . . ."); he's with Betty Grissom angry about not staying at Holiday Inn ("Now. . . they truly owed her"); and, in a crude hatchet-job, he's with John Glenn furious at Al Shepard's being chosen for the first flight, pontificating to the others about their licentious behavior, or holding onto his self-image during his flight ("Oh, yes! I've been here before! And I am immune! I don't get into corners I can't get out of! . . . The Presbyterian Pilot was not about to foul up. His pipeline to dear Lord could not be clearer"). Certainly there's much here that Wolfe is quite right about, much that people will be interested in hearing: the P-R whitewash of Grissom's foul-up, the Life magazine excesses, the inter-astronaut tensions. And, for those who want to give Wolfe the benefit of the doubt throughout, there are emotional reconstructions that are juicily shrill.
But most readers outside the slick urban Wolfe orbit will find credibility fatally undermined by the self-indulgent digressions, the stylistic excesses, and the broadly satiric, anti-All-American stance; and, though The Right Stuff has enough energy, sass, and dirt to attract an audience, it mostly suggests that until Wolfe can put his subject first and his preening writing-persona second, he probably won't be a convincing chronicler of anything much weightier than radical chic.
Pub Date: Sept. 24, 1979
ISBN: 0312427565
Page Count: 370
Publisher: Farrar, Straus and Giroux
Review Posted Online: Oct. 13, 2011
Kirkus Reviews Issue: Sept. 1, 1979
BOOK TO SCREEN
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