A straightforward guide to building and keeping an audience through authenticity, perseverance, and generosity.
A debut guide that offers tips and tricks for expanding the reach of one’s brand.
In an age of ever increasing connectivity, getting one’s message to your target audience can be a big challenge. As the founder and CEO of digital marketing agency Weaving Influence, Robinson wants to help everyone with a book, message, cause, or another endeavor expand and strengthen their audience. She defines reachas “expanding your audience plus having a lasting impact” and promotes the “commitments” that one needs to gain a larger audience. In a nutshell: Expanding one’s reach, she says, depends on regularly delivering valuable content over an extended period of time and in a manner that focuses on others’ needs instead of one’s own. The body of the book offers detailed suggestions and provides answers to issues commonly faced by those wanting to build, expand, or hold onto online readership. Robinson discusses options for content creation and addresses questions about when, why, and how to write a book. There’s also advice about how to manage a permission-based email list. She aims to help people find clarity about their goals in order to improve their messaging, which should reflect one’s “authentic self.” The tone of this book is highly encouraging and advises readers not to give up “because creating reach may take a long time.” Robinson effectively offers case studies to support her suggestions and also draws on her own personal experiences. The book’s structure is consistently clear and enables readers to consider the author’s strategies in a logical manner. For those looking for an explicit how-to manual for building an online presence, this is a good beginning; however, some readers may have to look elsewhere for more specifics. In essence, this is more of a why-to manual on the need for strong marketing and valuable content.
A straightforward guide to building and keeping an audience through authenticity, perseverance, and generosity.Pub Date: April 19, 2022
ISBN: 978-1-5230-0087-6
Page Count: 224
Publisher: Berrett-Koehler Publishers
Review Posted Online: April 27, 2022
Review Program: Kirkus Indie
Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.
“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.
It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.
Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.Pub Date: Nov. 12, 2019
ISBN: 978-1-61039-950-0
Page Count: 432
Publisher: PublicAffairs
Review Posted Online: Aug. 28, 2019
Kirkus Reviews Issue: Sept. 15, 2019
SEEN & HEARD
Smart, engaging sportswriting—good reading for organization builders as well as Pats fans.
Prolific writer Benedict has long blended two interests—sports and business—and the Patriots are emblematic of both. Founded in 1959 as the Boston Patriots, the team built a strategic home field between that city and Providence. When original owner Billy Sullivan sold the flailing team in 1988, it was $126 million in the hole, a condition so dire that “Sullivan had to beg the NFL to release emergency funds so he could pay his players.” Victor Kiam, the razor magnate, bought the long since renamed New England Patriots, but rival Robert Kraft bought first the parking lots and then the stadium—and “it rankled Kiam that he bore all the risk as the owner of the team but virtually all of the revenue that the team generated went to Kraft.” Check and mate. Kraft finally took over the team in 1994. Kraft inherited coach Bill Parcells, who in turn brought in star quarterback Drew Bledsoe, “the Patriots’ most prized player.” However, as the book’s nimbly constructed opening recounts, in 2001, Bledsoe got smeared in a hit “so violent that players along the Patriots sideline compared the sound of the collision to a car crash.” After that, it was backup Tom Brady’s team. Gridiron nerds will debate whether Brady is the greatest QB and Bill Belichick the greatest coach the game has ever known, but certainly they’ve had their share of controversy. The infamous “Deflategate” incident of 2015 takes up plenty of space in the late pages of the narrative, and depending on how you read between the lines, Brady was either an accomplice or an unwitting beneficiary. Still, as the author writes, by that point Brady “had started in 223 straight regular-season games,” an enviable record on a team that itself has racked up impressive stats.
Smart, engaging sportswriting—good reading for organization builders as well as Pats fans.Pub Date: Sept. 1, 2020
ISBN: 978-1-982134-10-5
Page Count: 592
Publisher: Avid Reader Press
Review Posted Online: Aug. 25, 2020
Kirkus Reviews Issue: Sept. 15, 2020
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