A media expert’s techniques for acquiring and honing clear communication skills.
After a two-decade journalism career producing and anchoring syndicated newsmagazine programs, McGowan, a former Emmy-winning TV correspondent–turned–media-coaching entrepreneur, knows the tenets of effective communication and professional presentation. From his communications training company, Clarity Media Group, he now helps everyone—from authors to CEOs to career-changing job seekers—to achieve and project a greater public confidence level. “Great communicators are not genetically predetermined,” he writes. “They are made.” His careful guidebook, written with the assistance of Bowman (co-author: Be Fearless: Change Your Life in 28 Days, 2012, etc.), steers readers away from the social faux pas and missteps (e.g., apologizing at the onset of a presentation) responsible for stalling careers and stagnating business relationships. His approach is evenhanded and straightforward and brims with advice for anyone hoping to brush up on public speaking, effective presentation skills and interviewing prowess both within and outside of the contemporary workforce marketplace. McGowan cites many relatable scenarios, including a botched first impression with a large new client (Facebook) that was rescued with positive reinforcement and a polished, professional approach. The author spends much of the text overviewing his seven principles of persuasion, a masterful “mental checklist” of key communicative behaviors that include authoritative body language, direct eye contact, attentiveness, voice tone, pacing and verbal conciseness. His “pitch-perfect pointer” and “makeover” sections further clarify these maxims and place them into real-world contexts. The author stresses that becoming a compelling speaker with engaging stage presence takes time and effort. His methodology is not meant to change the person seeking guidance but, with practice and preparation, to draw their strengths out and encourage diligence in achieving an increased level of interactive confidence.
A proactive approach to mastering the art of interpersonal communication.