A boffo cartoon history of the deliberate manipulation of children's minds.
An entertaining and fact-filled explanation of how toy manufacturers have used psychology and state-of-the-art advertising techniques in children's programming in order to maximize their profits.
In his latest, Brown, author of Tetris, André the Giant, and other well-received works of graphic nonfiction, methodically builds his case that the same strategies developed for wartime propaganda and corporate takeover purposes are deployed in stealth advertising aimed at children. With simple but clever and appealing drawings, he illustrates how Disney and other corporate behemoths have become adept at tying emotional experiences and nostalgia to their media properties. We see just how closely Americans emulate what they see on TV, the sly "salesman in every living room." Toymakers often exploit the fact that children cannot differentiate TV programs from their commercials, and they sponsor Saturday morning cartoons indistinguishable from their playtime products. Brown capably draws the history of breakthrough toys created by the industry's major players: Hasbro, whose G.I. Joe, "basically a boy's Barbie," pioneered the idea of action figures; Marvel, whose comic books were fundamentally commercials to sell their toys; and Mattel, whose bodybuilding He-Man "made Star Wars and G.I Joe figures look like wimpy pencil-neck geeks." The author continues his exploration of "advertising content disguised as programming" through the eras of syndicated animation, cable TV, video games, and numerous new entries in the Star Wars franchise. Throughout the book, Brown emphasizes that children's imaginative play is crucially important in order to learn cooperation, problem-solving, and the nuances of language. He shows how children's media have colonized this crucial area of cognitive development through his depictions of cartoon icons such as Mickey Mouse, idealized masculine role models such as He-Man, and other potent examples of what the New York Times called a "fusion of commerce and childhood imagination." Both Brown's well-studied subject and his playful graphic art are truly "Toyetic!"
A boffo cartoon history of the deliberate manipulation of children's minds.Pub Date: July 11, 2023
ISBN: 9781250261403
Page Count: 272
Publisher: First Second
Review Posted Online: April 20, 2023
Kirkus Reviews Issue: May 15, 2023
A moving meditation on mortality by a gifted writer whose dual perspectives of physician and patient provide a singular...
A neurosurgeon with a passion for literature tragically finds his perfect subject after his diagnosis of terminal lung cancer.
Writing isn’t brain surgery, but it’s rare when someone adept at the latter is also so accomplished at the former. Searching for meaning and purpose in his life, Kalanithi pursued a doctorate in literature and had felt certain that he wouldn’t enter the field of medicine, in which his father and other members of his family excelled. “But I couldn’t let go of the question,” he writes, after realizing that his goals “didn’t quite fit in an English department.” “Where did biology, morality, literature and philosophy intersect?” So he decided to set aside his doctoral dissertation and belatedly prepare for medical school, which “would allow me a chance to find answers that are not in books, to find a different sort of sublime, to forge relationships with the suffering, and to keep following the question of what makes human life meaningful, even in the face of death and decay.” The author’s empathy undoubtedly made him an exceptional doctor, and the precision of his prose—as well as the moral purpose underscoring it—suggests that he could have written a good book on any subject he chose. Part of what makes this book so essential is the fact that it was written under a death sentence following the diagnosis that upended his life, just as he was preparing to end his residency and attract offers at the top of his profession. Kalanithi learned he might have 10 years to live or perhaps five. Should he return to neurosurgery (he could and did), or should he write (he also did)? Should he and his wife have a baby? They did, eight months before he died, which was less than two years after the original diagnosis. “The fact of death is unsettling,” he understates. “Yet there is no other way to live.”
A moving meditation on mortality by a gifted writer whose dual perspectives of physician and patient provide a singular clarity.Pub Date: Jan. 19, 2016
ISBN: 978-0-8129-8840-6
Page Count: 248
Publisher: Random House
Review Posted Online: Sept. 29, 2015
Kirkus Reviews Issue: Oct. 15, 2015
PERSPECTIVES
A philosophically rich critique of state violence and mass apathy.
An Egyptian Canadian journalist writes searchingly of this time of war.
“Rules, conventions, morals, reality itself: all exist so long as their existence is convenient to the preservation of power.” So writes El Akkad, who goes on to state that one of the demands of modern power is that those subject to it must imagine that some group of people somewhere are not fully human. El Akkad’s pointed example is Gaza, the current destruction of which, he writes, is causing millions of people around the world to examine the supposedly rules-governed, democratic West and declare, “I want nothing to do with this.” El Akkad, author of the novel American War (2017), discerns hypocrisy and racism in the West’s defense of Ukraine and what he views as indifference toward the Palestinian people. No stranger to war zones himself—El Akkad was a correspondent in Afghanistan and Iraq—he writes with grim matter-of-factness about murdered children, famine, and the deliberate targeting of civilians. With no love for Zionism lost, he offers an equally harsh critique of Hamas, yet another one of the “entities obsessed with violence as an ethos, brutal in their treatment of minority groups who in their view should not exist, and self-decreed to be the true protectors of an entire religion.” Taking a global view, El Akkad, who lives in the U.S., finds almost every government and society wanting, and not least those, he says, that turn away and pretend not to know, behavior that we’ve seen before and that, in the spirit of his title, will one day be explained away until, in the end, it comes down to “a quiet unheard reckoning in the winter of life between the one who said nothing, did nothing, and their own soul.”
A philosophically rich critique of state violence and mass apathy.Pub Date: Feb. 25, 2025
ISBN: 9780593804148
Page Count: 224
Publisher: Knopf
Review Posted Online: Dec. 14, 2024
Kirkus Reviews Issue: Jan. 15, 2025
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