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THE SECRETS OF MONEY

A GUIDE FOR EVERYONE ON PRACTICAL FINANCIAL LITERACY

Useful, credible and smart.

A handy guide to personal finance and a convincing argument for improved financial literacy.

Secrets is a near-encyclopedic compilation of financial advice from Mincher, a self-made multimillionaire. (He made his first million by the age of 25.) And though much of his wisdom derives solely from his own experience, the seven-figure investment portfolio that backs it up is difficult to deny. In many ways, the story of how the author made his money is as interesting as the financial counsel he provides. A born businessman, he formed his first company in high school and won awards as a young entrepreneur. He earned his fortune as the owner of a charter-bus service and, later, as a regional telecom baron. Mincher offers brief chapters on just about every conceivable area of financial inquiry, from credit checks to buying a car to investing in the stock market. His volume works more effectively as a reference than a how-to to be read in a few sittings. But as such it is very valuable indeed; clearly organized and helpfully broken up into bite-size sections, the information is easy to digest. Underpinning it all is the author’s fervent belief that most people need to know more about their money. Mincher has an autodidact’s ambivalence toward traditional education; a college drop-out, he preaches “street smarts” and inveighs a bit too frequently against odd targets like high-school calculus in his introduction. Nonetheless, his call for more and better financial education rings true, especially as subprime lenders have recently wreaked havoc on world economic markets by preying on the financially non-savvy.

Useful, credible and smart.

Pub Date: Nov. 26, 2007

ISBN: 978-0-9797003-0-9

Page Count: 426

Publisher: N/A

Review Posted Online: May 23, 2010

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HOW GOOGLE WORKS

An informative and creatively multilayered Google guidebook from the businessman’s perspective.

Two distinguished technology executives share the methodology behind what made Google a global business leader.

Former Google CEO Schmidt (co-author: The New Digital Age: Reshaping the Future of People, Nations and Business, 2013) and former senior vice president of products Rosenberg share accumulated wisdom and business acumen from their early careers in technology, then later as management at the Internet search giant. Though little is particularly revelatory or unexpected, the companywide processes that have made Google a household name remain timely and relevant within today’s digitized culture. After several months at Google, the authors found it necessary to retool their management strategies by emphasizing employee culture, codifying company values, and rethinking the way staff is internally positioned in order to best compliment their efforts and potential. Their text places “Googlers” front and center as they adopted the business systems first implemented by Google founders Larry Page and Sergey Brin, who stressed the importance of company-wide open communication. Schmidt and Rosenberg discuss the value of technological insights, Google’s effective “growth mindset” hiring practices, staff meeting maximization, email tips, and the company’s effective solutions to branding competition and product development complications. They also offer a condensed, two-page strategy checklist that serves as an apt blueprint for managers. At times, statements leak into self-congratulatory territory, as when Schmidt and Rosenberg insinuate that a majority of business plans are flawed and that the Google model is superior. Analogies focused on corporate retention and methods of maximizing Google’s historically impressive culture of “smart creatives” reflect the firm’s legacy of spinning intellect and creativity into Internet gold. The authors also demarcate legendary application missteps like “Wave” and “Buzz” while applauding the independent thinkers responsible for catapulting the company into the upper echelons of technological innovation.

An informative and creatively multilayered Google guidebook from the businessman’s perspective.

Pub Date: Sept. 23, 2014

ISBN: 978-1455582341

Page Count: 320

Publisher: Business Plus/Grand Central

Review Posted Online: July 21, 2014

Kirkus Reviews Issue: Aug. 15, 2014

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ECONOMIC DIGNITY

A declaration worth hearing out in a time of growing inequality—and indignity.

Noted number cruncher Sperling delivers an economist’s rejoinder to life, liberty, and the pursuit of happiness.

Former director of the National Economic Council in the administrations of Presidents Bill Clinton and Barack Obama, the author has long taken a view of the dismal science that takes economic justice fully into account. Alongside all the metrics and estimates and reckonings of GDP, inflation, and the supply curve, he holds the great goal of economic policy to be the advancement of human dignity, a concept intangible enough to chase the econometricians away. Growth, the sacred mantra of most economic policy, “should never be considered an appropriate ultimate end goal” for it, he counsels. Though 4% is the magic number for annual growth to be considered healthy, it is healthy only if everyone is getting the benefits and not just the ultrawealthy who are making away with the spoils today. Defining dignity, admits Sperling, can be a kind of “I know it when I see it” problem, but it does not exist where people are a paycheck away from homelessness; the fact, however, that people widely share a view of indignity suggests the “intuitive universality” of its opposite. That said, the author identifies three qualifications, one of them the “ability to meaningfully participate in the economy with respect, not domination and humiliation.” Though these latter terms are also essentially unquantifiable, Sperling holds that this respect—lack of abuse, in another phrasing—can be obtained through a tight labor market and monetary and fiscal policy that pushes for full employment. In other words, where management needs to come looking for workers, workers are likely to be better treated than when the opposite holds. In still other words, writes the author, dignity is in part a function of “ ‘take this job and shove it’ power,” which is a power worth fighting for.

A declaration worth hearing out in a time of growing inequality—and indignity.

Pub Date: May 5, 2020

ISBN: 978-1-9848-7987-5

Page Count: 384

Publisher: Penguin Press

Review Posted Online: Feb. 25, 2020

Kirkus Reviews Issue: March 15, 2020

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