A worthy and informative, if familiar, guide to starting a tech company.

TAKEAWAYS

SECRET TRUTHS FROM LEADING A STARTUP

A debut business manual shares tips the writer picked up as a tech entrepreneur.

Friedman’s Silicon Valley experience amounted to only three years, but during that time he successfully founded and served as the CEO of his own startup, Loopd, eventually selling it to a larger corporation for millions of dollars. That may seem like a pretty quick turnaround—“It was indeed a best-case scenario,” admits the author in his preface—but brevity is sort of his thing: “This book is short, because your time is limited. My hope is that it can serve as a quick reference of insights from someone who has been there.” After relating his own story—including an itemized timeline of Loopd’s history—Friedman offers insights in the key areas one should consider when developing a startup. From planning on how to grow the company—which includes everything from formulating a business model to “subordinating arrogance and myopia”—to considering various exit strategies, the author breaks down the necessary steps while delivering anecdotes from his personal experience. Friedman presents a nice, round 50 rules in all, divided by category and stage and each with a helpful “months from start” number to let readers know just how early they need to begin thinking about various items. Each section ends with numbered “takeaway” lists, and the author helpfully includes a glossary of relevant startup terminology in the back of the book. Friedman’s prose is direct and accessible, even when he discusses dry business concepts, such as designing a dependable lead-generation method: “For a startup targeting major corporations, the most strategic task is finding the right person inside a company with the authority to buy your products. In our case, we were looking for early adopters willing to buy new, unproven products with a five-figure price tag over the phone.” While there is nothing in this guide that is not available in other entrepreneur-penned manuals, Friedman’s presentation is clean and easily digestible. While no book can guarantee readers a multimillion-dollar sale, the author’s advice will surely be of use to those who find themselves with hot ideas and the will to get them off the ground.

A worthy and informative, if familiar, guide to starting a tech company.

Pub Date: May 1, 2019

ISBN: 978-1-5445-0245-8

Page Count: 322

Publisher: Rolling Thunder Ventures, LLC

Review Posted Online: June 26, 2019

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Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis...

THE ELEMENTS OF STYLE

50TH ANNIVERSARY EDITION

Privately published by Strunk of Cornell in 1918 and revised by his student E. B. White in 1959, that "little book" is back again with more White updatings.

Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis (whoops — "A bankrupt expression") a unique guide (which means "without like or equal").

Pub Date: May 15, 1972

ISBN: 0205632645

Page Count: 105

Publisher: Macmillan

Review Posted Online: Oct. 28, 2011

Kirkus Reviews Issue: May 1, 1972

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WHAT A WONDERFUL WORLD

A LIFETIME OF RECORDINGS

Noted jazz and pop record producer Thiele offers a chatty autobiography. Aided by record-business colleague Golden, Thiele traces his career from his start as a ``pubescent, novice jazz record producer'' in the 1940s through the '50s, when he headed Coral, Dot, and Roulette Records, and the '60s, when he worked for ABC and ran the famous Impulse! jazz label. At Coral, Thiele championed the work of ``hillbilly'' singer Buddy Holly, although the only sessions he produced with Holly were marred by saccharine strings. The producer specialized in more mainstream popsters like the irrepressibly perky Teresa Brewer (who later became his fourth wife) and the bubble-machine muzak-meister Lawrence Welk. At Dot, Thiele was instrumental in recording Jack Kerouac's famous beat- generation ramblings to jazz accompaniment (recordings that Dot's president found ``pornographic''), while also overseeing a steady stream of pop hits. He then moved to the Mafia-controlled Roulette label, where he observed the ``silk-suited, pinky-ringed'' entourage who frequented the label's offices. Incredibly, however, Thiele remembers the famously hard-nosed Morris Levy, who ran the label and was eventually convicted of extortion, as ``one of the kindest, most warm-hearted, and classiest music men I have ever known.'' At ABC/Impulse!, Thiele oversaw the classic recordings of John Coltrane, although he is the first to admit that Coltrane essentially produced his own sessions. Like many producers of the day, Thiele participated in the ownership of publishing rights to some of the songs he recorded; he makes no apology for this practice, which he calls ``entirely appropriate and without any ethical conflicts.'' A pleasant, if not exactly riveting, memoir that will be of most interest to those with a thirst for cocktail-hour stories of the record biz. (25 halftones, not seen)

Pub Date: May 1, 1995

ISBN: 0-19-508629-4

Page Count: 224

Publisher: Oxford Univ.

Review Posted Online: May 20, 2010

Kirkus Reviews Issue: March 1, 1995

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