A basic, if outdated, primer for workplace novices.




In his debut guide, Strom extols the benefits of business professionalism.

According to business educator Strom, there are four pillars of professionalism: formation, self-management, presence and image, and communication. Taken together, they constitute business professionalism, which Strom defines as “a businesslike mindset or judgment system based on self-developed and managed knowledge, skills, attitudes, and behaviors.” The book contains exercises, case studies and questions at the end of each chapter so readers can apply lessons learned. The author suggests that acting like a professional is the often-ignored key to success and that following the advice in this book will help readers reach and maintain professionalism. Strom covers a lot of ground in this well-written volume, which essentially boils down to a “do this and don’t do that” primer for people trying to get ahead in the corporate world. The book sometimes ranges farther afield, even finding time to take on such subjects as office romances (don’t do it, they never end well) and theme songs for business professionals (have one, because it inspires confidence). Some of the material can come across like a sermon from a well-meaning parent lecturing their child on how to act in the workplace, such as the section on how to dress for a job interview (navy blue or gray suit for women, conservative neckties for men). A greater emphasis on social media and the burgeoning role it plays in business professionalism—both within the workplace and without—may have been more useful for readers than clothing or dating tips or the discussion about company hierarchy that come across as dated. This would address the now commonplace act of companies scanning the Facebook pages of both prospective and current employees, since many consider their employees their representatives 24 hours a day. Acting professional in today’s business world surely entails how to manage one’s use of social media, yet except for a brief mention, it remains unaddressed.

A basic, if outdated, primer for workplace novices. 

Pub Date: June 29, 2012

ISBN: 978-1475017281

Page Count: 180

Publisher: CreateSpace

Review Posted Online: Aug. 2, 2012

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Gucci demonstrates all the bravado and ferocious self-confidence that he counsels—and the photos are a nice bonus.


A hip-hop star who went on his first international tour wearing an ankle monitor explains how to succeed.

“The words you are about to read can help you,” writes Gucci. “That’s because there is truth in them. These are words of wisdom, like the Bible and its proverbs.” Unquestionably, Gucci likes to aim high, as many of his proverbs attest: “Stop Underestimating Yourself”; “Whatever You’re Thinking, Think Bigger”; “Nobody Cares. Work Harder”; “When They Sleep, I’m Grinding”; “Do More, Get More.” And never forget, “Women Are Brilliant.” Gucci not only shares his recipes for success. As in a cookbook that shows pictures of the end result, the author includes dozens of dazzling photos of himself and his beautiful wife, among them a series on his surprise wedding proposal at an Atlanta Hawks game. After the success of his bestselling debut, The Autobiography of Gucci Mane, Gucci has realized there is money to be made in the book business. In addition to the Bible, he has his eye on Malcolm Gladwell and his reported $5 million advances. While he is “cool with Malcolm Gladwell being more celebrated than me as an author…the difference between Malcolm Gladwell and me is that I’m going to make more money because I’m going to make so many books for my following….You can enjoy this book or not, but I’m going to make my fifty-second book, my hundred and eighth book.” Many readers will hope that one of them will be a diet book, as the 100-plus pounds Gucci has lost and kept off are a frequent topic—alas, he doesn’t reveal his weight loss secrets here. Until the next book, try to live the Gucci Mane way. “Avoid lazy and miserable people,” and “Find something to be excited about every day.”

Gucci demonstrates all the bravado and ferocious self-confidence that he counsels—and the photos are a nice bonus.

Pub Date: Oct. 13, 2020


Page Count: 272

Publisher: Simon & Schuster

Review Posted Online: Sept. 10, 2020

Kirkus Reviews Issue: Oct. 1, 2020

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Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...


A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 4, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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