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DEBUGGING YOUR BRAIN

A worthy, tightly organized, and intriguing program for rethinking thinking.

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A “toolkit” focuses on understanding and improving the brain’s performance.

In his slim debut guide, Watts begins with the simple assertion that the human brain is “buggy.” He proceeds from that declaration to offer readers insights into how the brain works and how to fix its stubborn shortcomings. The author’s 10-year history in software development informs his use of terms like debugging. He combines this expertise with a psychological approach centered on introspection and cognitive behavioral therapy to create a method of reworking old thought patterns and rewiring dated habits. Key to this technique is the differentiation between what Watts calls the “inner” and the “outer” brain, the inner being the more instinctual, unthinking center of visceral reaction and the outer being the more rational and evaluative part. This reality—that humans feel first and think second—prompts the author to imagine a software-style “Input-Process-Output” model that can be modified in one of two ways: either Input-Habit-Output or Input-Mindful-Output. Watts furnishes many hypothetical situations (quite a few from his personal life) that his readers will find immediately recognizable and follows all of those scenarios with quick and incisive analyses. In all cases, some variation of CBT is his suggestion for resolving the problems he poses. In friendly, engaging prose, he urges his readers to talk things out with a friend (or a rubber ducky if no cohort is available at the moment), write things down, and even read some fiction to help with the brain’s processing techniques. Most of his procedural suggestions boil down to common sense (think about your own actions; express yourself; be a good confessor and a superb listener), but they’re no less valuable for that, particularly when delivered with the energy and optimism Watts employs throughout his book. Regardless of their stance on CBT, readers will find a great deal of useful advice here.

A worthy, tightly organized, and intriguing program for rethinking thinking.

Pub Date: Nov. 1, 2020

ISBN: 978-0-578-75503-8

Page Count: 94

Publisher: Self

Review Posted Online: Feb. 3, 2021

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ELON MUSK

Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.

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A warts-and-all portrait of the famed techno-entrepreneur—and the warts are nearly beyond counting.

To call Elon Musk (b. 1971) “mercurial” is to undervalue the term; to call him a genius is incorrect. Instead, Musk has a gift for leveraging the genius of others in order to make things work. When they don’t, writes eminent biographer Isaacson, it’s because the notoriously headstrong Musk is so sure of himself that he charges ahead against the advice of others: “He does not like to share power.” In this sharp-edged biography, the author likens Musk to an earlier biographical subject, Steve Jobs. Given Musk’s recent political turn, born of the me-first libertarianism of the very rich, however, Henry Ford also comes to mind. What emerges clearly is that Musk, who may or may not have Asperger’s syndrome (“Empathy did not come naturally”), has nurtured several obsessions for years, apart from a passion for the letter X as both a brand and personal name. He firmly believes that “all requirements should be treated as recommendations”; that it is his destiny to make humankind a multi-planetary civilization through innovations in space travel; that government is generally an impediment and that “the thought police are gaining power”; and that “a maniacal sense of urgency” should guide his businesses. That need for speed has led to undeniable successes in beating schedules and competitors, but it has also wrought disaster: One of the most telling anecdotes in the book concerns Musk’s “demon mode” order to relocate thousands of Twitter servers from Sacramento to Portland at breakneck speed, which trashed big parts of the system for months. To judge by Isaacson’s account, that may have been by design, for Musk’s idea of creative destruction seems to mean mostly chaos.

Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.

Pub Date: Sept. 12, 2023

ISBN: 9781982181284

Page Count: 688

Publisher: Simon & Schuster

Review Posted Online: Sept. 12, 2023

Kirkus Reviews Issue: Oct. 15, 2023

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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