Beginning with the striking cover design—a red stop sign reading “GO”—this book challenges our assumptions about what we see and read.
Kidd skillfully uses typography and illustration to demonstrate how graphic design informs the ways we make decisions that affect our lives. In his introduction, he emphasizes that graphic design, unlike industrial or architectural design, is “purely a head trip, from your eyes to your mind.” We are bombarded with thousands of images every day, all of which influence our decisions about what to wear, do, see or buy. Everything that is not made by nature is designed by someone, even such mundane objects as TV remotes and baseballs. Beginning with a comprehensive analysis of form, Kidd explains key fundamentals of design in an engaging, colorful style, with extensive visual references to his own and others’ designs and an eclectic range of ephemera, from book covers to razor-blade wrappers. Budding graphic designers will relate to his emphasis on the importance of developing one’s own visual style; the 10 design projects at the end include, appropriately, creating your own visual identity. In spite of its trendy presentation, this book is firmly rooted in traditional graphic design for printed products; the specific technical knowledge required today to design for the Web is not touched upon.
Not for artists only; an engaging introduction to a critical feature of our modern, design-rich environment. (further resources) (Nonfiction. 13 & up)