A well-considered, actionable guide to understanding how to thrive as an entrepreneur.
A veteran business owner and mentor counsels entrepreneurs on the stages of business development.
In this business book, Cooper (Two-Brain Business 2.0, 2015, etc.) uses the four title characteristics to describe sequential phases of entrepreneurship, guiding business owners from hands-on involvement in the day-to-day operations to an oversight role that allows for personal and financial freedom. For each phase, Cooper provides guidelines for: determining if the business is succeeding, building the staff and infrastructure to accommodate growth, and ensuring the growth is sustainable. Although the phases are presented as sequential, Cooper also reminds readers that they may decide that any given level is the best fit for their goals and values and stop there; the book offers advice for success at each stage as well as for the entire progression. Anecdotes from Cooper’s own work as a gym owner and fitness coach, stories from entrepreneurs he has mentored, and longer case studies of businesses facing inflection points provide engaging, illustrative examples of the book’s broad concepts. He does an excellent job of providing specific data points entrepreneurs should consider in evaluating business success, with plenty of charts, equations, and mnemonics to guide thought exercises. Cooper generally does a good job of minimizing the novelty terms that too often fill business books (“ARM x LEG = the lifetime value of the customer” is a rare exception, with its uniqueness making it memorable within the text), and the result is a highly readable and enjoyable narrative that conveys its message effectively. Cooper’s combination of cheerleading and tough love (“Here are the myths that lead to martyrdom and what to do about them”) does an excellent job of reminding readers that owning a business is a choice, and it should be pursued in a way that balances and maximizes the owner’s financial and personal goals. Readers will be left with a substantial number of concrete action items and thought-provoking guidance.
A well-considered, actionable guide to understanding how to thrive as an entrepreneur.Pub Date: April 26, 2019
ISBN: 978-1-5445-0149-9
Page Count: 396
Publisher: TwoBrain Media
Review Posted Online: June 4, 2019
Kirkus Reviews Issue: Aug. 15, 2019
Review Program: Kirkus Indie
Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis...
Privately published by Strunk of Cornell in 1918 and revised by his student E. B. White in 1959, that "little book" is back again with more White updatings.
Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis (whoops — "A bankrupt expression") a unique guide (which means "without like or equal").Pub Date: May 15, 1972
ISBN: 0205632645
Page Count: 105
Publisher: Macmillan
Review Posted Online: Oct. 28, 2011
Kirkus Reviews Issue: May 1, 1972
This is not the Nutcracker sweet, as passed on by Tchaikovsky and Marius Petipa. No, this is the original Hoffmann tale of 1816, in which the froth of Christmas revelry occasionally parts to let the dark underside of childhood fantasies and fears peek through. The boundaries between dream and reality fade, just as Godfather Drosselmeier, the Nutcracker's creator, is seen as alternately sinister and jolly. And Italian artist Roberto Innocenti gives an errily realistic air to Marie's dreams, in richly detailed illustrations touched by a mysterious light. A beautiful version of this classic tale, which will captivate adults and children alike. (Nutcracker; $35.00; Oct. 28, 1996; 136 pp.; 0-15-100227-4)
Pub Date: Oct. 28, 1996
ISBN: 0-15-100227-4
Page Count: 136
Publisher: Harcourt
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Aug. 15, 1996
BOOK REVIEW
BOOK REVIEW
© Copyright 2025 Kirkus Media LLC. All Rights Reserved.
Follow
Popular in this Genre
We can’t wait for you to join Kirkus!
It’s free and takes less than 10 seconds!
Already have an account? Log in.
OR
Sign in with GoogleTrouble signing in? Retrieve credentials.
Welcome Back!
OR
Sign in with GoogleTrouble signing in? Retrieve credentials.
