A well-considered, actionable guide to understanding how to thrive as an entrepreneur.
A veteran business owner and mentor counsels entrepreneurs on the stages of business development.
In this business book, Cooper (Two-Brain Business 2.0, 2015, etc.) uses the four title characteristics to describe sequential phases of entrepreneurship, guiding business owners from hands-on involvement in the day-to-day operations to an oversight role that allows for personal and financial freedom. For each phase, Cooper provides guidelines for: determining if the business is succeeding, building the staff and infrastructure to accommodate growth, and ensuring the growth is sustainable. Although the phases are presented as sequential, Cooper also reminds readers that they may decide that any given level is the best fit for their goals and values and stop there; the book offers advice for success at each stage as well as for the entire progression. Anecdotes from Cooper’s own work as a gym owner and fitness coach, stories from entrepreneurs he has mentored, and longer case studies of businesses facing inflection points provide engaging, illustrative examples of the book’s broad concepts. He does an excellent job of providing specific data points entrepreneurs should consider in evaluating business success, with plenty of charts, equations, and mnemonics to guide thought exercises. Cooper generally does a good job of minimizing the novelty terms that too often fill business books (“ARM x LEG = the lifetime value of the customer” is a rare exception, with its uniqueness making it memorable within the text), and the result is a highly readable and enjoyable narrative that conveys its message effectively. Cooper’s combination of cheerleading and tough love (“Here are the myths that lead to martyrdom and what to do about them”) does an excellent job of reminding readers that owning a business is a choice, and it should be pursued in a way that balances and maximizes the owner’s financial and personal goals. Readers will be left with a substantial number of concrete action items and thought-provoking guidance.
A well-considered, actionable guide to understanding how to thrive as an entrepreneur.Pub Date: April 26, 2019
ISBN: 978-1-5445-0149-9
Page Count: 396
Publisher: TwoBrain Media
Review Posted Online: June 4, 2019
Kirkus Reviews Issue: Aug. 15, 2019
Review Program: Kirkus Indie
This is not the Nutcracker sweet, as passed on by Tchaikovsky and Marius Petipa. No, this is the original Hoffmann tale of 1816, in which the froth of Christmas revelry occasionally parts to let the dark underside of childhood fantasies and fears peek through. The boundaries between dream and reality fade, just as Godfather Drosselmeier, the Nutcracker's creator, is seen as alternately sinister and jolly. And Italian artist Roberto Innocenti gives an errily realistic air to Marie's dreams, in richly detailed illustrations touched by a mysterious light. A beautiful version of this classic tale, which will captivate adults and children alike. (Nutcracker; $35.00; Oct. 28, 1996; 136 pp.; 0-15-100227-4)
Pub Date: Oct. 28, 1996
ISBN: 0-15-100227-4
Page Count: 136
Publisher: Harcourt
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Aug. 15, 1996
BOOK REVIEW
BOOK REVIEW
An extravaganza in Bemelmans' inimitable vein, but written almost dead pan, with sly, amusing, sometimes biting undertones, breaking through. For Bemelmans was "the man who came to cocktails". And his hostess was Lady Mendl (Elsie de Wolfe), arbiter of American decorating taste over a generation. Lady Mendl was an incredible person,- self-made in proper American tradition on the one hand, for she had been haunted by the poverty of her childhood, and the years of struggle up from its ugliness,- until she became synonymous with the exotic, exquisite, worshipper at beauty's whrine. Bemelmans draws a portrait in extremes, through apt descriptions, through hilarious anecdote, through surprisingly sympathetic and understanding bits of appreciation. The scene shifts from Hollywood to the home she loved the best in Versailles. One meets in passing a vast roster of famous figures of the international and artistic set. And always one feels Bemelmans, slightly offstage, observing, recording, commenting, illustrated.
Pub Date: Feb. 23, 1955
ISBN: 0670717797
Page Count: -
Publisher: Viking
Review Posted Online: Oct. 25, 2011
Kirkus Reviews Issue: Feb. 1, 1955
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