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THE ART OF STRATEGIC COMMUNICATION

A POLICE CHIEF’S GUIDE TO MASTERING SOUNDBITES, STORYTELLING, AND COMMUNITY ENGAGEMENT

An essential guide for any public agency who regularly communicates with the public, and one that will likely be useful for...

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Cook, a suburban Texas police chief and instructor, offers advice on how to craft messaging that puts law-enforcement, public safety, and government agencies in the best light.

The author has instructed thousands of people on various aspects of media relations as a social-media guru and PR specialist. However, when he graduated from the police academy in the 1990s, there was no such communications training for officers—and certainly no multiplatformed communications landscape, as we know it today. He’s acquired a good deal of communication knowledge and experience during his many years of on-the-job training, but, as the author points out, there are many law enforcement agencies who have yet to understand the importance of a comprehensive strategy: “We continually overlook the basics of releasing facts to the public, media, and our employees. Why is that?” As such, his book is effectively a communications boot camp for cops and other agency employees. It highlights everything from how to have a plan ready to go during times of crisis to understanding how officials may look on camera. Indeed, Cook excels in his thoroughness and attention to the smallest elements: “Just ensure the people in the background are not fidgeting with their phones, picking their noses, or making unpleasant facial expressions or grimaces,” he notes in a section about press conferences. Cook’s narrative tone is warm, friendly, and accessible throughout this comprehensive tutorial, and his tips on how to successfully navigate social media, branding, and image management are so thorough that they can easily be applied to enterprises outside of law enforcement and government work. The police chief also gets high marks for consistently stressing the importance of being forthright, truthful, and transparent in any messaging campaign: “Being open and honest with negative news about the agency will build trust,” he notes.

An essential guide for any public agency who regularly communicates with the public, and one that will likely be useful for those in other fields.

Pub Date: April 4, 2024

ISBN: 9781957651705

Page Count: 300

Publisher: Indie Books International

Review Posted Online: June 17, 2024

Kirkus Reviews Issue: Aug. 1, 2024

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  • New York Times Bestseller

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ABUNDANCE

Cogent, well-timed ideas for meeting today’s biggest challenges.

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  • New York Times Bestseller

Helping liberals get out of their own way.

Klein, a New York Times columnist, and Thompson, an Atlantic staffer, lean to the left, but they aren’t interrogating the usual suspects. Aware that many conservatives have no interest in their opinions, the authors target their own side’s “pathologies.” Why do red states greenlight the kind of renewable energy projects that often languish in blue states? Why does liberal California have the nation’s most severe homelessness and housing affordability crises? One big reason: Liberal leadership has ensnared itself in a web of well-intentioned yet often onerous “goals, standards, and rules.” This “procedural kludge,” partially shaped by lawyers who pioneered a “democracy by lawsuit” strategy in the 1960s, threatens to stymie key breakthroughs. Consider the anti-pollution laws passed after World War II. In the decades since, homeowners’ groups in liberal locales have cited such statutes in lawsuits meant to stop new affordable housing. Today, these laws “block the clean energy projects” required to tackle climate change. Nuclear energy is “inarguably safer” than the fossil fuel variety, but because Washington doesn’t always “properly weigh risk,” it almost never builds new reactors. Meanwhile, technologies that may cure disease or slash the carbon footprint of cement production benefit from government support, but too often the grant process “rewards caution and punishes outsider thinking.” The authors call this style of governing “everything-bagel liberalism,” so named because of its many government mandates. Instead, they envision “a politics of abundance” that would remake travel, work, and health. This won’t happen without “changing the processes that make building and inventing so hard.” It’s time, then, to scrutinize everything from municipal zoning regulations to the paperwork requirements for scientists getting federal funding. The authors’ debut as a duo is very smart and eminently useful.

Cogent, well-timed ideas for meeting today’s biggest challenges.

Pub Date: March 18, 2025

ISBN: 9781668023488

Page Count: 320

Publisher: Avid Reader Press

Review Posted Online: Jan. 16, 2025

Kirkus Reviews Issue: Feb. 15, 2025

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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