A well-styled, illuminating startup guide.

Elegant Entrepreneur


The founder of MissNowMrs.com shares her insights on building and sustaining a successful business in this debut entrepreneurship book.

At 25, Tate, a top saleswoman for a large medical company, leapt to entrepreneurship, creating MissNowMrs, a site that streamlines the name-change process that she endured after getting married. Noting that her startup “developed at the same dizzying pace as my learning curve,” Tate intends this guide to “tell you all the things I wish I had known before I founded a company.” In 12 chapters, she outlines what she sees as the key steps in a startup’s life cycle, from testing the viability of the product or service (she provides an “Innovation Gauntlet” flowchart to aid in that process) and conducting business planning (pitch decks and SWOT— Strengths, Weaknesses, Opportunities, Threats—analysis are among the tools explained) to overcoming setbacks (including figuring out your refund strategy since “there is always a ‘percent dissatisfied’ ”). Each chapter ends with bullet-point “takeaways,” a further reading list, and a “How It Feels” section, with Tate offering tips on handling the emotional stresses of entrepreneurship, noting that “the concept of ‘no grit, no pearl’ applies…setbacks and competitors ‘irritate’ you into becoming a better entrepreneur.” She also includes inspirational quotes from businesswomen, including Ivanka Trump and Oprah Winfrey, and discusses how entrepreneurship is particularly empowering for women, allowing a better work/life balance, noting that her own son is now her “favorite startup.” In her introduction to this book, Tate defines “elegant” as “insights (right brain) that provide pleasingly ingenious and simple concepts.” While she is specifically referring to valuable entrepreneurial ideas, this term also applies to her overall primer. Tate provides helpful encapsulations of potentially dry and/or intimidating business topics (including pitch decks, Porter Five Forces Analysis, etc.) and an array of succinct stories highlighting her moxie and missteps, including using Twitter as the “backdoor” to reach an elusive potential partner as well as having to exit a flawed partnership that she ventured into beyond MissNowMrs. Tate’s female focus feels a bit wedged into this narrative, however, since her advice is largely applicable to both genders.

A well-styled, illuminating startup guide.

Pub Date: Jan. 5, 2016

ISBN: 978-0-9970074-0-4

Page Count: 228

Publisher: Ten Eleven Press

Review Posted Online: Jan. 7, 2016

Kirkus Reviews Issue: Feb. 1, 2016

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This is not the Nutcracker sweet, as passed on by Tchaikovsky and Marius Petipa. No, this is the original Hoffmann tale of 1816, in which the froth of Christmas revelry occasionally parts to let the dark underside of childhood fantasies and fears peek through. The boundaries between dream and reality fade, just as Godfather Drosselmeier, the Nutcracker's creator, is seen as alternately sinister and jolly. And Italian artist Roberto Innocenti gives an errily realistic air to Marie's dreams, in richly detailed illustrations touched by a mysterious light. A beautiful version of this classic tale, which will captivate adults and children alike. (Nutcracker; $35.00; Oct. 28, 1996; 136 pp.; 0-15-100227-4)

Pub Date: Oct. 28, 1996

ISBN: 0-15-100227-4

Page Count: 136

Publisher: Harcourt

Review Posted Online: May 20, 2010

Kirkus Reviews Issue: Aug. 15, 1996

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Noted jazz and pop record producer Thiele offers a chatty autobiography. Aided by record-business colleague Golden, Thiele traces his career from his start as a ``pubescent, novice jazz record producer'' in the 1940s through the '50s, when he headed Coral, Dot, and Roulette Records, and the '60s, when he worked for ABC and ran the famous Impulse! jazz label. At Coral, Thiele championed the work of ``hillbilly'' singer Buddy Holly, although the only sessions he produced with Holly were marred by saccharine strings. The producer specialized in more mainstream popsters like the irrepressibly perky Teresa Brewer (who later became his fourth wife) and the bubble-machine muzak-meister Lawrence Welk. At Dot, Thiele was instrumental in recording Jack Kerouac's famous beat- generation ramblings to jazz accompaniment (recordings that Dot's president found ``pornographic''), while also overseeing a steady stream of pop hits. He then moved to the Mafia-controlled Roulette label, where he observed the ``silk-suited, pinky-ringed'' entourage who frequented the label's offices. Incredibly, however, Thiele remembers the famously hard-nosed Morris Levy, who ran the label and was eventually convicted of extortion, as ``one of the kindest, most warm-hearted, and classiest music men I have ever known.'' At ABC/Impulse!, Thiele oversaw the classic recordings of John Coltrane, although he is the first to admit that Coltrane essentially produced his own sessions. Like many producers of the day, Thiele participated in the ownership of publishing rights to some of the songs he recorded; he makes no apology for this practice, which he calls ``entirely appropriate and without any ethical conflicts.'' A pleasant, if not exactly riveting, memoir that will be of most interest to those with a thirst for cocktail-hour stories of the record biz. (25 halftones, not seen)

Pub Date: May 1, 1995

ISBN: 0-19-508629-4

Page Count: 224

Publisher: Oxford Univ.

Review Posted Online: May 20, 2010

Kirkus Reviews Issue: March 1, 1995

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