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Elegant Entrepreneur

THE FEMALE FOUNDER'S GUIDE TO STARTING & GROWING YOUR FIRST COMPANY

A well-styled, illuminating startup guide.

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The founder of MissNowMrs.com shares her insights on building and sustaining a successful business in this debut entrepreneurship book.

At 25, Tate, a top saleswoman for a large medical company, leapt to entrepreneurship, creating MissNowMrs, a site that streamlines the name-change process that she endured after getting married. Noting that her startup “developed at the same dizzying pace as my learning curve,” Tate intends this guide to “tell you all the things I wish I had known before I founded a company.” In 12 chapters, she outlines what she sees as the key steps in a startup’s life cycle, from testing the viability of the product or service (she provides an “Innovation Gauntlet” flowchart to aid in that process) and conducting business planning (pitch decks and SWOT— Strengths, Weaknesses, Opportunities, Threats—analysis are among the tools explained) to overcoming setbacks (including figuring out your refund strategy since “there is always a ‘percent dissatisfied’ ”). Each chapter ends with bullet-point “takeaways,” a further reading list, and a “How It Feels” section, with Tate offering tips on handling the emotional stresses of entrepreneurship, noting that “the concept of ‘no grit, no pearl’ applies…setbacks and competitors ‘irritate’ you into becoming a better entrepreneur.” She also includes inspirational quotes from businesswomen, including Ivanka Trump and Oprah Winfrey, and discusses how entrepreneurship is particularly empowering for women, allowing a better work/life balance, noting that her own son is now her “favorite startup.” In her introduction to this book, Tate defines “elegant” as “insights (right brain) that provide pleasingly ingenious and simple concepts.” While she is specifically referring to valuable entrepreneurial ideas, this term also applies to her overall primer. Tate provides helpful encapsulations of potentially dry and/or intimidating business topics (including pitch decks, Porter Five Forces Analysis, etc.) and an array of succinct stories highlighting her moxie and missteps, including using Twitter as the “backdoor” to reach an elusive potential partner as well as having to exit a flawed partnership that she ventured into beyond MissNowMrs. Tate’s female focus feels a bit wedged into this narrative, however, since her advice is largely applicable to both genders.

A well-styled, illuminating startup guide.

Pub Date: Jan. 5, 2016

ISBN: 978-0-9970074-0-4

Page Count: 228

Publisher: Ten Eleven Press

Review Posted Online: Jan. 7, 2016

Kirkus Reviews Issue: Feb. 1, 2016

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NUTCRACKER

This is not the Nutcracker sweet, as passed on by Tchaikovsky and Marius Petipa. No, this is the original Hoffmann tale of 1816, in which the froth of Christmas revelry occasionally parts to let the dark underside of childhood fantasies and fears peek through. The boundaries between dream and reality fade, just as Godfather Drosselmeier, the Nutcracker's creator, is seen as alternately sinister and jolly. And Italian artist Roberto Innocenti gives an errily realistic air to Marie's dreams, in richly detailed illustrations touched by a mysterious light. A beautiful version of this classic tale, which will captivate adults and children alike. (Nutcracker; $35.00; Oct. 28, 1996; 136 pp.; 0-15-100227-4)

Pub Date: Oct. 28, 1996

ISBN: 0-15-100227-4

Page Count: 136

Publisher: Harcourt

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: Aug. 15, 1996

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TO THE ONE I LOVE THE BEST

EPISODES FROM THE LIFE OF LADY MENDL (ELSIE DE WOLFE)

An extravaganza in Bemelmans' inimitable vein, but written almost dead pan, with sly, amusing, sometimes biting undertones, breaking through. For Bemelmans was "the man who came to cocktails". And his hostess was Lady Mendl (Elsie de Wolfe), arbiter of American decorating taste over a generation. Lady Mendl was an incredible person,- self-made in proper American tradition on the one hand, for she had been haunted by the poverty of her childhood, and the years of struggle up from its ugliness,- until she became synonymous with the exotic, exquisite, worshipper at beauty's whrine. Bemelmans draws a portrait in extremes, through apt descriptions, through hilarious anecdote, through surprisingly sympathetic and understanding bits of appreciation. The scene shifts from Hollywood to the home she loved the best in Versailles. One meets in passing a vast roster of famous figures of the international and artistic set. And always one feels Bemelmans, slightly offstage, observing, recording, commenting, illustrated.

Pub Date: Feb. 23, 1955

ISBN: 0670717797

Page Count: -

Publisher: Viking

Review Posted Online: Oct. 25, 2011

Kirkus Reviews Issue: Feb. 1, 1955

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