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WITHIN REASON

RATIONALITY AND HUMAN BEHAVIOR

Does the ability to reason determine human behavior? If we thought more clearly and rationally, could we avoid such catastrophes as war? These are the quesitons Calne asks in this philosophical and scientific inquiry. “When I was young,” says neurologist Calne (Univ. of British Columbia, Canada), director of the Neurodegenerative Disorders Centre at Vancouver Hospital, “I was taught that education was important because without it we would be doomed to stupid behavior and opinions based upon prejudice.” But if education brought wisdom, he later queried, “how was it possible that Germany, the home of Bach, Beethoven, Brahms, Goethe, Leibniz, and Kant could become a nation driven by hatred and complicit in the worst crimes against humanity?” His exploration for a definition of reason and an answer to his conundrum takes him here through neurology (brain structure and function) and evolution, considers the interweave between reason and social behavior and ethics, and then examines how reason has been invoked in the creation and maintenance of such cultural institutions as commerce, government, religion, art, and science. Calne agrees with the evolutionary evidence that intelligence and reasoning evolved as humans developed social organization, specifically, from the evolutionary need for individuals to cooperate in order to survive. Calne is clear in sorting through all this material: philosophy and psychology provide the principles by which reason operates, but reason itself is simply a tool. It is instinct rather than reason, he argues, which still sets our goals. How we then reach the goals is the part that involves reasoning. The strongest illustration of his argument is the existence of religion: “Reason can discredit religion so readily,” says Calne, “yet religions flourishes. We must conclude that the human needs for religion are very powerful,” And therefore, in striving to solve societal problems, we first have to establish goals that appeal to our instincts and most basic motivations; only then will reason help us find the best way to reach them. Thought-provoking and clear, this is a useful and enjoyable exercise.

Pub Date: May 18, 1999

ISBN: 0-375-40351-5

Page Count: 352

Publisher: Pantheon

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: May 1, 1999

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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THE 48 LAWS OF POWER

If the authors are serious, this is a silly, distasteful book. If they are not, it’s a brilliant satire.

The authors have created a sort of anti-Book of Virtues in this encyclopedic compendium of the ways and means of power.

Everyone wants power and everyone is in a constant duplicitous game to gain more power at the expense of others, according to Greene, a screenwriter and former editor at Esquire (Elffers, a book packager, designed the volume, with its attractive marginalia). We live today as courtiers once did in royal courts: we must appear civil while attempting to crush all those around us. This power game can be played well or poorly, and in these 48 laws culled from the history and wisdom of the world’s greatest power players are the rules that must be followed to win. These laws boil down to being as ruthless, selfish, manipulative, and deceitful as possible. Each law, however, gets its own chapter: “Conceal Your Intentions,” “Always Say Less Than Necessary,” “Pose as a Friend, Work as a Spy,” and so on. Each chapter is conveniently broken down into sections on what happened to those who transgressed or observed the particular law, the key elements in this law, and ways to defensively reverse this law when it’s used against you. Quotations in the margins amplify the lesson being taught. While compelling in the way an auto accident might be, the book is simply nonsense. Rules often contradict each other. We are told, for instance, to “be conspicuous at all cost,” then told to “behave like others.” More seriously, Greene never really defines “power,” and he merely asserts, rather than offers evidence for, the Hobbesian world of all against all in which he insists we live. The world may be like this at times, but often it isn’t. To ask why this is so would be a far more useful project.

If the authors are serious, this is a silly, distasteful book. If they are not, it’s a brilliant satire.

Pub Date: Sept. 1, 1998

ISBN: 0-670-88146-5

Page Count: 430

Publisher: Viking

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: July 15, 1998

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