Trump and Kiyosaki are back with a tag-team tutorial on how to rake in oodles of cash as a winning entrepreneur.
What makes a successful entrepreneur? According to the authors, five qualities comprise success, and each is represented by one of your fingers. The thumb represents strength, the index finger suggests focus, the middle finger symbolizes a brand, the ring finger implies relationships and the pinky finger stands for the little things that still count. Together they comprise the Midas Touch. If you don’t have it, the authors warn, you won’t make it big in business. Both authors take turns expounding on each principle by harkening back to their own personal experiences. Kiyosaki draws on his service in Vietnam and his failed attempt to build a financial empire out of Velcro wallets. Trump references his many escapades building New York City skyscrapers and hosting a reality-TV show. The authors complement each other surprisingly well, as both men possess rare insights into the way business really gets done. This manual is as good as many of the other so-so entrepreneurial handbooks out there, but the subtext is alarming. “As the middle class disappears there’s only one or two ways you can go: rich or poor,” write the authors. “We want you to be rich.” They go on to argue: “Government cannot create real jobs. Only entrepreneurs can do that.” Then how to explain the millions of cops, nurses and firefighters who also dream of owning a boat or vacation home someday? Is their only recourse to hope for a spot on The Apprentice?
Serviceable but undermined by its political proselytizing.