COERCION

WHY WE LISTEN TO WHAT “THEY” SAY

Populist chronicler of cyberculture Rushkoff (Cyberia, 1994, etc.) moves here from his usual optimistic futurism to a somber depiction of a modern society in which everything is a commodity and the only interaction among humans is commerce. In the past, Rushkoff has been a cheerleader for the liberating potentialities of the Internet and other interactive technology. He now has second thoughts as he takes the reader on a tour of the various means used to coerce us into buying or simply doing what we might otherwise reject. His basic premise is that professional persuaders in myriad ways attempt to manipulate to their advantage our basic emotional needs for trust, support, and empathy. Automobile salesmen concoct elaborate ballets of manipulation to control our purchasing decisions, while on the reverse side, the “soft sell” of car advertising is simply more subtle manipulation, this time of our distrust of the hard sell. Superstores, through a bewildering onslaught of sight and sound, break down our defenses and rebuild our desires so that we will buy their products. The very architecture of stores, of malls, the careful construction of sound and even smell—all are designed to break down our will and get us to buy. Yet such coercion is not restricted to the usual world of commerce. Social movements such as the “Promise Keepers” do demographic research on the psychological needs of prospective members and structure rallies accordingly. Even Wall Street and the stock market, claims Rushkoff, are giant shell games of manipulation and control. Finally, the Internet itself has been transformed from a relatively simple technology for communication into a selling medium worth billions. We are alternately “taught” to fear the Internet for its supposed complexity and danger (i.e., pornography) and to worship it for its ability to sell us things. Some of what Rushkoff contends may be wildly speculative and overly alarmist, but on the whole he offers a convincing view of the constructed and controlled world in which we live.

Pub Date: Sept. 1, 1999

ISBN: 1-57322-115-5

Page Count: 336

Publisher: Riverhead

Review Posted Online: May 20, 2010

Kirkus Reviews Issue: July 1, 1999

Did you like this book?

A moving meditation on mortality by a gifted writer whose dual perspectives of physician and patient provide a singular...

Reader Votes

  • Readers Vote
  • 12

Our Verdict

  • Our Verdict
  • GET IT

Google Rating

  • google rating
  • google rating
  • google rating
  • google rating
  • google rating
  • Kirkus Reviews'
    Best Books Of 2016

  • New York Times Bestseller

  • Pulitzer Prize Finalist

WHEN BREATH BECOMES AIR

A neurosurgeon with a passion for literature tragically finds his perfect subject after his diagnosis of terminal lung cancer.

Writing isn’t brain surgery, but it’s rare when someone adept at the latter is also so accomplished at the former. Searching for meaning and purpose in his life, Kalanithi pursued a doctorate in literature and had felt certain that he wouldn’t enter the field of medicine, in which his father and other members of his family excelled. “But I couldn’t let go of the question,” he writes, after realizing that his goals “didn’t quite fit in an English department.” “Where did biology, morality, literature and philosophy intersect?” So he decided to set aside his doctoral dissertation and belatedly prepare for medical school, which “would allow me a chance to find answers that are not in books, to find a different sort of sublime, to forge relationships with the suffering, and to keep following the question of what makes human life meaningful, even in the face of death and decay.” The author’s empathy undoubtedly made him an exceptional doctor, and the precision of his prose—as well as the moral purpose underscoring it—suggests that he could have written a good book on any subject he chose. Part of what makes this book so essential is the fact that it was written under a death sentence following the diagnosis that upended his life, just as he was preparing to end his residency and attract offers at the top of his profession. Kalanithi learned he might have 10 years to live or perhaps five. Should he return to neurosurgery (he could and did), or should he write (he also did)? Should he and his wife have a baby? They did, eight months before he died, which was less than two years after the original diagnosis. “The fact of death is unsettling,” he understates. “Yet there is no other way to live.”

A moving meditation on mortality by a gifted writer whose dual perspectives of physician and patient provide a singular clarity.

Pub Date: Jan. 19, 2016

ISBN: 978-0-8129-8840-6

Page Count: 248

Publisher: Random House

Review Posted Online: Sept. 30, 2015

Kirkus Reviews Issue: Oct. 15, 2015

Did you like this book?

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

GOOD ECONOMICS FOR HARD TIMES

“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.

It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

Pub Date: Nov. 12, 2019

ISBN: 978-1-61039-950-0

Page Count: 432

Publisher: PublicAffairs

Review Posted Online: Aug. 29, 2019

Kirkus Reviews Issue: Sept. 15, 2019

Did you like this book?

more