A fast-paced account of a key business institution, its deeds and misdeeds.
A history of the McKinsey consulting business and an evaluation of whether it is a “net increaser of ‘value’ or merely the most capable mercenary force in the corporate world.”
In a timely book, Fortune and New York Observer contributor McDonald (Last Man Standing: The Ascent of Jamie Dimon and JPMorgan Chase, 2010) probes the leading business consulting company in the country, considering McKinsey's role in the functioning of America’s corporations and their leadership. The author leaves no doubt about his own critical views as he discusses such questions as whether the firm's advice is worth what its customer pay. He discusses the extent to which it has been “preying on the insecurity of ‘keeping up with the Joneses’ ” by feeding on the tendency of one organization to imitate another or simply providing corporate leadership with cover stories from the outside “disinterested expert” who recommends what corporations want to do anyway. McDonald asserts that McKinsey “made the bulk of its money helping its clients slash costs” and suggests the company may have been the impetus for more job losses than any entity in U.S. corporate history. Originally, business consulting provided a way for corporations to maneuver around antitrust laws and a vehicle for swapping intelligence and business practices. Marvin Bower, successor of the founder, made McKinsey into the force it became as top companies like General Motors were recruited as clients in the 1930s. Contracts to reorganize national security and defense during the Eisenhower administration gave the company new leverage and clients. McDonald discusses whether the advice the company gave during the 1990s to clients like Enron and Citibank may have contributed to subsequent economic crises. He also emphasizes the firm's defense that they only provide advice; others choose whether to implement it.
A fast-paced account of a key business institution, its deeds and misdeeds.Pub Date: Sept. 10, 2013
ISBN: 978-1-4391-9097-5
Page Count: 416
Publisher: Simon & Schuster
Review Posted Online: June 16, 2013
Kirkus Reviews Issue: July 1, 2013
BOOK REVIEW
BOOK REVIEW
For Gorman, creating customers is an act of cultivating delight–-a motto that most businesses would do well to follow.
Gorman, who runs a boutique creative-brand agency, offers a refreshing return to business basics, when competition was a novel concept and businesses actually put the customer first.
Not that Gorman is trotting out old business saws in a fuddy-duddy way; his style is energetic, and his delivery is keen and clean. He is not about to forsake branding, but he will tell you to forget the fancy dancing, the retro music and the airy cleverness. His emphasis is on delivering satisfaction to the customers—consistently–-with the ultimate goal of making them friends for the long term. Granted, it's not a revolutionary concept, but in the Age of Hype, it's certainly salubrious. Profits cannot be a guiding principle; business owners must understand the values, tastes and preferences of their audience, and then create a brand that becomes "the story that people will tell when asked to recommend your product or service to someone else"–-and one that exceeds expectations. In other words, create an identity and be all you say you are. Tag lines, logos, websites–-these are all brand articulations, and though Gorman acknowledges their importance, they are not value articulations and they can't carry the product if the consumer's experience isn't pleasurable and enthusiastic. Gorman even goes a step further: The product must be a delight. (He includes many amusing anecdotes, but the best involves him tipping a saxophone-playing spaceman in the subway.) Gorman also offers intelligent advice about making oneself attractive to prospects, about clarity of message, about elegance and about the importance of word-of-mouth for verifying quality (with a nod to George Silverman)–-though it would have been helpful to get a few examples of controlling and sequencing word-of-mouth marketing.
For Gorman, creating customers is an act of cultivating delight–-a motto that most businesses would do well to follow.Pub Date: Sept. 1, 2004
ISBN: 0-9749169-0-0
Page Count: -
Publisher: N/A
Review Posted Online: May 23, 2010
Review Program: Kirkus Indie
An accessible audit of Russia's efforts to gain a place at global capitalism's table after more than seven decades of Communist misrule and mismanagement. As Goldman (Economics/Wellesley; What Went Wrong with Perestroika, 1991, etc.) makes abundantly clear, switching from a centrally planned economy to a market economy is easier said than done. Goldman draws on in-country contacts, official records, and contemporary news reports to document how Moscow has gone wrong at critical junctures since 1985, when Mikhail Gorbachev first set the Soviet Union on a restructuring course whose implications he did not fully grasp. After a lucid account of the sociopolitical events that allowed Boris Yeltsin to oust Gorbachev (in effect, by undermining the USSR), the author offers an unsparing critique of the current incumbent's stewardship. Like his unfortunate predecessor, Goldman points out, Yeltsin failed to facilitate the formation of new businesses. Nor did he and his chief adviser (Yegor Gaidar) do enough to encourage land ownership. They also neglected to institute currency reforms that could have dampened inflationary pressures and enhanced the ruble's convertibility. Banking, price control, and tax policies were botched as well; the regime has dithered disastrously on privatizing state-owned enterprises; and the government has yet to sponsor commercial codes that might restore much-needed order to a chaotic, crime-ridden consumer marketplace. The author goes on to weigh Russia's makeover prospects in the context of the bootstrap recoveries achieved by former Kremlin satellites (Hungary, Poland), mainland China, and WW II's losers (Japan, West Germany). Even without much foreign aid or investment in the short run, concludes Goldman, the Russians could eventually win their latest revolution, albeit at no small cost. An informed and informative analysis of the toil and trouble attendant upon a great nation's attempts to gain world-class status as an economic rather than military power. Helpful tabular material and graphs throughout.
Pub Date: Oct. 1, 1994
ISBN: 0-393-03700-2
Page Count: 300
Publisher: Norton
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Aug. 1, 1994
BOOK REVIEW
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