A poignant and potent self-help business book.
A serial entrepreneur shares her personal successes and failures in an introspective debut.
Fitzsimmons isn’t negative about startups. After all, she managed to launch six firms herself, five of which are still in business, including her current virtual-reality venture, Custom Reality Services. But two main themes of her book are that being an entrepreneur “is a struggle against reality” and that “failure is synonymous with iteration”—concepts that will test the mettle of even the most optimistic dreamer. That said, Fitzsimmons’ “field guide” is steeped in personal insights, many of which show how she forged success out of failure, and she supplements these with stories of other entrepreneurs who overcame adversity. Unlike typical how-to business books, this manual concentrates almost exclusively on developing the self, as evidenced by such chapter titles as “Self-Awareness,” “Sighting Your Summit,” “Self-Belief,” and “Focus.” Indeed, there’s a very personal slant to the book, overall; Fitzsimmons offers numerous accounts of her family, her health problems, and business setbacks. But there’s also a clear sense of growth and progress as the author upliftingly notes how all of her experiences helped to strengthen her along the way. Fitzsimmons’ self-analysis is engaging, but so too is her authoritative counsel as well as her well-designed self-help exercises. The author also shares useful tools, such as “The Relationship Matrix” and “The Decision Matrix,” to help readers navigate entrepreneurial waters. Her perspective should be invaluable to novice entrepreneurs who may not fully understand the challenges that lie ahead of them. A chapter on seeking funding is compelling, if not surprising; Fitzsimmons makes it clear that she’s not a fan of venture capital for most startups. A unique aspect of the book is the author’s emphasis on confronting self-imposed conditions, such as “entrenchment”: “when our startup is draining our life force, it is easy to entrench and think that persevering is our only option.”
A poignant and potent self-help business book.Pub Date: April 29, 2019
ISBN: 978-1-5445-0285-4
Page Count: 342
Publisher: Lioncrest Publishing
Review Posted Online: May 30, 2019
Kirkus Reviews Issue: July 1, 2019
Review Program: Kirkus Indie
An absorbing study of the role of style and design in early postwar American culture. Marling (Art History and American Studies/ Univ. of Minnesota; coauthor of Iwo Jima: Monuments and the American Hero, 1991) examines the period when TV first leveled its electronic gaze at American life and a dynamic new set of visual and cultural values were born. She describes leisure pursuits like amateur painting— and its ghastly derivative, the paint-by-numbers set—that rose with the country's self-conscious new prosperity; the growth of automobile fetishism; kitchen gadgets and their meaning for ever- busier women; Elvis's nouveau-riche stylistic pretensions; and national unease over the comparative worth of less frivolous Soviet accomplishments. The book begins slowly, detailing the national obsession with Mamie Eisenhower's hair and clothing, but gathers momentum in describing Disneyland's antecedents, the psychosexual lure of chrome-laden cars, and the growing hegemony of design over function in the development of American products. Marling writes with flair, and her text engages the reader even when profound insight is lacking. Readers may disagree with her on occasion (that ``the French [fashion] salon is a woman's place, ultimately governed by her preferences and skills'' seems debatable). And sometimes the breezy tone is less appropriate—memoranda showing how Betty Crocker psychologists exploited women's fears of failure in the kitchen arouse no comment from the author. Assertions that designers provided buyers a sensation of mobility and choice, and that these aren't bad aims, on the other hand, make sense. And Marling's right in noting that critics often missed what was pleasurable—and anti-elitist—about ``populuxe'' fashions of the '50s. Though Marling chooses to remain more chronicler than critic, this archaeology of our recent visual past is as important as any recent political history of the period, and far fresher in approach. (Illustrations, not seen)
Pub Date: Sept. 1, 1994
ISBN: 0-674-04882-2
Page Count: 352
Publisher: Harvard Univ.
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: July 15, 1994
An ideal pathfinder on the Beatles' long and winding road from moptops to magi—insightful, informative, contentious, and as ambitious and surprising as its heroes. Popular music criticism is often a thankless task, falling uneasily between mindless hype and lugubrious academicism. MacDonald, former deputy editor of New Musical Express, adroitly bridges that gap, taking the factual chassis—recording session data, itineraries, etc.—laboriously assembled by Beatlemaniacs like Mark Lewisohn and bringing to bear a fan's enthusiasm, a musicologist's trained ear, and a critic's discernment to produce the most rigorous and reliable assessment of the Beatles' artistic achievement to date. Advancing chronologically through the songs, MacDonald provides an encyclopedic wealth of biographical, musical, and historical detail, yet always keeps his eyes on the prize—the uniquely rich elixir the group distilled from these disparate elements. He considers the Beatles on their own musical and cultural terms, taking his cue from contemporary influences (rhythm-and-blues, soul, and the supercharged social crucible of the '60s), rather than straining for highbrow parallels in Schoenberg or Schubert—you'll find no reference to the infamous ``Aeolian cadences'' of ``This Boy'' here. MacDonald makes no bones about his own critical convictions: He prefers the artful structures of pop, its ``energetic topicality'' that ``captures a mood or style in a condensed instant,'' to rock's ``dull grandiosity,'' a shift he attributes to a general retreat since the '60s away from depth and craftsmanship into spectacle and sensation. Accordingly, he champions the pop classicism of the Beatles' early-middle period, culminating in Revolver and Sgt. Pepper, and in his most memorably acerbic passages deplores the rockist leanings of their later work: ``Helter Skelter,'' for instance, is dismissed as ``ridiculous, McCartney shrieking weedily against a backdrop of out-of-tune thrashing.'' The ultimate Beatles Bible? Certainly a labor of love, and all the more valuable for holding the Fabs to the highest critical standards.
Pub Date: Sept. 1, 1994
ISBN: 0-8050-2780-7
Page Count: 256
Publisher: Henry Holt
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: July 15, 1994
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