Lots of practical information for both building a business and living a life.

RETHINKING REPUTATION

HOW PR TRUMPS MARKETING AND ADVERTISING IN THE NEW MEDIA WORLD

A fun and educational discussion of building and protecting a reputation by two leaders in the field of public relations.

Seitel (The Practice of Public Relations, 11th Edition, 2010) and Doorley (co-author: Reputation Management: The Key to Successful Public Relations and Corporate Communication, 2006), the founding academic director of the Public Relations master’s program at NYU, assemble a set of case studies from the fields of business, politics and sports, and they separate their view of public relations from advertising and marketing. “Public relations,” they write, “is mandatory; advertising optional.” The authors show how it is now possible to build a successful international business in a short time without advertising. Susie Levitt and Katie Shea, student designers of CitySlips footwear, achieved this through networking among family and friends and using their Facebook and Twitter accounts to organize and expand their outreach. Other cases showcase the relationship between branding and reputation and how qualities of character, such as integrity, impact the performance of both business corporations and individuals. An example is Roy Vagelos, who developed a cure for river blindness and who, when he was made an executive at Merck, ensured the drug was made available where needed for free. The authors contrast Exxon's disastrous response to the Valdez oil spill with the different types of blunders made by BP's leadership during the Deepwater Horizon disaster, and they profile figures in sports and politics who have required PR help, including Kobe Bryant, Michael Vick, Bill Clinton and Anthony Weiner. Seitel and Doorley also highlight the integrity of Clinton's former press secretary Mike McCurry, and they use Paul Volcker's example of public service to derive their own Volker rule: “never spin.”

Lots of practical information for both building a business and living a life.

Pub Date: Aug. 21, 2012

ISBN: 978-0-230-33833-3

Page Count: 256

Publisher: Palgrave Macmillan

Review Posted Online: May 31, 2012

Kirkus Reviews Issue: June 15, 2012

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BEATING THE STREET

More uncommonly sensible investment guidance from a master of the game. Drawing on his experience at Fidelity's Magellan Fund, a high- profile vehicle he quit at age 46 in 1990 after a spectacularly successful 13-year tenure as managing director, Lynch (One Up on Wall Street, 1988) makes a strong case for common stocks over bonds, CDs, or other forms of debt. In breezy, anecdotal fashion, the author also encourages individuals to go it alone in the market rather than to bank on money managers whose performance seldom justifies their generous compensation. With the caveat that there's as much art as science to picking issues with upside potential, Lynch commends legwork and observation. ``Spending more time at the mall,'' he argues, invariably is a better way to unearth appreciation candidates than relying on technical, timing, or other costly divining services prized by professionals. The author provides detailed briefings on how he researches industries, special situations, and mutual funds. Particularly instructive are his candid discussions of where he went wrong as well as right in his search for undervalued securities. Throughout the genial text, Lynch offers wry, on-target advisories under the rubric of ``Peter's Principles.'' Commenting on the profits that have accrued to those acquiring shares in enterprises privatized by the British government, he notes: ``Whatever the Queen is selling, buy it.'' In praise of corporate parsimony, the author suggests that, ``all else being equal, invest in the company with the fewest photos in the annual report.'' Another bull's-eye for a consummate pro, with appeal for market veterans and rookies alike. (Charts and tabular material— not seen.)

Pub Date: March 1, 1993

ISBN: 0-671-75915-9

Page Count: 320

Publisher: Simon & Schuster

Review Posted Online: May 20, 2010

Kirkus Reviews Issue: Jan. 1, 1993

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A timely, vividly realized reminder to slow down and harness the restorative wonders of serenity.

STILLNESS IS THE KEY

An exploration of the importance of clarity through calmness in an increasingly fast-paced world.

Austin-based speaker and strategist Holiday (Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue, 2018, etc.) believes in downshifting one’s life and activities in order to fully grasp the wonder of stillness. He bolsters this theory with a wide array of perspectives—some based on ancient wisdom (one of the author’s specialties), others more modern—all with the intent to direct readers toward the essential importance of stillness and its “attainable path to enlightenment and excellence, greatness and happiness, performance as well as presence.” Readers will be encouraged by Holiday’s insistence that his methods are within anyone’s grasp. He acknowledges that this rare and coveted calm is already inside each of us, but it’s been worn down by the hustle of busy lives and distractions. Recognizing that this goal requires immense personal discipline, the author draws on the representational histories of John F. Kennedy, Buddha, Tiger Woods, Fred Rogers, Leonardo da Vinci, and many other creative thinkers and scholarly, scientific texts. These examples demonstrate how others have evolved past the noise of modern life and into the solitude of productive thought and cleansing tranquility. Holiday splits his accessible, empowering, and sporadically meandering narrative into a three-part “timeless trinity of mind, body, soul—the head, the heart, the human body.” He juxtaposes Stoic philosopher Seneca’s internal reflection and wisdom against Donald Trump’s egocentric existence, with much of his time spent “in his bathrobe, ranting about the news.” Holiday stresses that while contemporary life is filled with a dizzying variety of “competing priorities and beliefs,” the frenzy can be quelled and serenity maintained through a deliberative calming of the mind and body. The author shows how “stillness is what aims the arrow,” fostering focus, internal harmony, and the kind of holistic self-examination necessary for optimal contentment and mind-body centeredness. Throughout the narrative, he promotes that concept mindfully and convincingly.

A timely, vividly realized reminder to slow down and harness the restorative wonders of serenity.

Pub Date: Oct. 1, 2019

ISBN: 978-0-525-53858-5

Page Count: 288

Publisher: Portfolio

Review Posted Online: July 21, 2019

Kirkus Reviews Issue: Aug. 15, 2019

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