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A HUMAN BUSINESS

THE PEOPLE-FIRST MODEL FOR LASTING SUCCESS

A well-argued, humane brief for rethinking traditional business models.

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A CEO proposes a new, more humanity-focused approach to business in this debut book.

Far too many Americans, writes Bostock, are stuck in “a toxic day-to-day grind that leaves them drained and purposeless.” Since the 1970s, corporate America, per the author, has embraced a ruthless approach to profit (epitomized by Milton Friedman’s signature essay, “The Social Responsibility of Business Is To Increase Its Profits”) that has “led to a decline in the quality of life for both workers and consumers.” Drawing on his own experiences as the CEO of SnapCab (a multimillion-dollar manufacturing company he founded), Bostock offers a countercultural paradigm for the corporate sector that prioritizes the humanity of employees and consumers. Centered around five principles, each with its own dedicated chapter-length analysis, the titular “Human Business” model starts with creating a “Foundation of Caring” that fosters a kind, safe, and supportive workplace environment. From there, businesses should focus on their “Ruling Love” (energizing workers and management behind a united cause) and provide opportunities for employees to feel “Useful” (rather than simply completing seemingly meaningless tasks because they were told to). Finally, businesses should “Embrace Problems and Weaknesses” as opportunities to improve rather than as excuses to cast blame as they model themselves after the “Human Form” (in which every part of the human body, or its analog in the workplace, has a distinctive but equally important role to play). Interspersed throughout the advice to businessowners and managers are memoir-like anecdotes in which Bostock discusses overcoming childhood shame associated with dyslexia or leveraging his love for installing high-end cabinetry to establish a thriving elevator cab business (after all, he writes, “an elevator interior was basically an inside-out cabinet”). Written in a down-to-earth style that reflects the author’s desire to break down boundaries between owners and employees, the book makes a convincing case for reevaluating definitions of corporate success.

A well-argued, humane brief for rethinking traditional business models.

Pub Date: June 16, 2026

ISBN: 9798887507972

Page Count: 176

Publisher: ForbesBooks

Review Posted Online: May 18, 2026

Kirkus Reviews Issue: July 1, 2026

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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THE PSYCHOLOGICAL SAFETY PLAYBOOK FOR CHANGEMAKERS

A passionate and accessible guide to humanizing the workplace.

Helbig and Norman present a game plan for making leadership more responsively human.

In this expanded update to The Psychological Safety Playbook: Lead More Powerfully by Being More Human (2023), the authors provide “practical strategies for responding to resistance, sparking change, embodying the change we want to see, and moving forward deliberately,” specifically in a business setting. They suggest ways to encourage what they call “changemakers” through the use of five key “plays” from their playbook: Communicate Courageously, Master the Art of Listening, Manage Your Reactions (“shift from automatic reaction to conscious response to stay better connected to yourself and others”), Embrace Risk and Failure, and Design Inclusive Rituals. The goal is to ensure that organizational cultures promote psychological safety, guided by leaders who “walk the talk” by emphasizing their own humanity at every turn. (“We must be the first to share our own failures with our teams, which will start to make it possible for others to do the same.”) This call for example-setting is sounded throughout the book as Helbig and Norman urge their target audience (leaders and would-be leaders) to go beyond mere instruction and instead embody the qualities they want to see in their subordinates, such as continuous learning, active curiosity, and self-reflection. Each chapter includes a detailed “Recommended Reading” section and text with extensive numbered and bulleted points formatted to make the core concepts more immediately digestible. The authors effectively employ clear and empathetic prose to assure readers that psychological safety is slow to build and quick to break, observing that such safety requires steady attention and delivers outsize payoffs as a result. They refreshingly ground a great deal of the material in psychology and neuroscience, pointing out, for instance, that research has demonstrated that the parasympathetic nervous system responds to honest appreciation, which improves creative thinking. Some wistful readers might consider some of the authors’ suggestions beyond the reach of their own organizations, as when group facilitators are advised to “gently intervene when someone dominates the conversation,” but hope springs eternal.

A passionate and accessible guide to humanizing the workplace.

Pub Date: May 19, 2026

ISBN: 9798993550503

Page Count: 170

Publisher: Crazy Idea Press

Review Posted Online: April 23, 2026

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