A thorough work that provides useful perspectives on entrepreneurship.

READ REVIEW

THIS IS IT

IF YOU’RE WAITING FOR A SIGN TO START YOUR BUSINESS

A father and son share their path to business ownership.

In this book, Glenn Edwards and his son Jordan provide a much-needed detour from the usual road-weary guides to self-employment. Combining elements of a memoir, a corporate biography, and business how-to, their work traces the Edwards family’s successful businesses from their inception: Chart Organization, a commercial real estate firm; and Mixology Clothing Company, which sells women’s attire. Mixology, founded a decade ago in New York City, has surpassed $10 million in annual sales, they note, but they make clear that they didn’t ride a bullet train to success; by their own admission, their stories also include half-million-dollar losses. Glenn Edwards (Coming into Your Own, 2017) and his debut co-author include lots of advice (“Learn from your mistakes. And, if you are smart, learn from other people’s mistakes, too”), and also provide lengthy, instructive interviews in Q&A format with colleagues (such as Mixology controller Eugene Parisi), business leaders, and even sports champions (such as mixed martial arts competitor Sensei Nardu Debra). Comprehensive lists of recommended reading make this a handy resource, as do the final appendices, which gather up the specific advice in each chapter as bullet points. At times, the book feels like one is eavesdropping on a business roundtable. Along the way, the authors quote an offbeat collection of figures; for instance, a quote from Socrates appears in the same chapter as one by real estate mogul and Shark Tank panelist Barbara Corcoran, who embraces the melding of best practices and attitude—voicing a theme that the authors agree with, but that doesn’t normally run through a business book: “The difference between successful people and others is how long they spend feeling sorry for themselves.”

A thorough work that provides useful perspectives on entrepreneurship.

Pub Date: June 7, 2019

ISBN: 978-1-5445-1292-1

Page Count: 174

Publisher: Lioncrest Publishing

Review Posted Online: July 14, 2019

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Analyzing his craft, a careful craftsman urges with Thoreauvian conviction that writers should simplify, simplify, simplify.

SEVERAL SHORT SENTENCES ABOUT WRITING

New York Times columnist and editorial board member delivers a slim book for aspiring writers, offering saws and sense, wisdom and waggery, biases and biting sarcasm.

Klinkenborg (Timothy; or, Notes of an Abject Reptile, 2006), who’s taught for decades, endeavors to keep things simple in his prose, and he urges other writers to do the same. (Note: He despises abuses of the word as, as he continually reminds readers.) In the early sections, the author ignores traditional paragraphing so that the text resembles a long free-verse poem. He urges readers to use short, clear sentences and to make sure each one is healthy before moving on; notes that it’s acceptable to start sentences with and and but; sees benefits in diagramming sentences; stresses that all writing is revision; periodically blasts the formulaic writing that many (most?) students learn in school; argues that knowing where you’re headed before you begin might be good for a vacation, but not for a piece of writing; and believes that writers must trust readers more, and trust themselves. Most of Klinkenborg’s advice is neither radical nor especially profound (“Turn to the poets. / Learn from them”), and the text suffers from a corrosive fallacy: that if his strategies work for him they will work for all. The final fifth of the text includes some passages from writers he admires (McPhee, Oates, Cheever) and some of his students’ awkward sentences, which he treats analytically but sometimes with a surprising sarcasm that veers near meanness. He includes examples of students’ dangling modifiers, malapropisms, errors of pronoun agreement, wordiness and other mistakes.

Analyzing his craft, a careful craftsman urges with Thoreauvian conviction that writers should simplify, simplify, simplify.

Pub Date: Aug. 7, 2012

ISBN: 978-0-307-26634-7

Page Count: 224

Publisher: Knopf

Review Posted Online: May 14, 2012

Kirkus Reviews Issue: June 15, 2012

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MOMOFUKU MILK BAR

With this detailed, versatile cookbook, readers can finally make Momofuku Milk Bar’s inventive, decadent desserts at home, or see what they’ve been missing.

In this successor to the Momofuku cookbook, Momofuku Milk Bar’s pastry chef hands over the keys to the restaurant group’s snack-food–based treats, which have had people lining up outside the door of the Manhattan bakery since it opened. The James Beard Award–nominated Tosi spares no detail, providing origin stories for her popular cookies, pies and ice-cream flavors. The recipes are meticulously outlined, with added tips on how to experiment with their format. After “understanding how we laid out this cookbook…you will be one of us,” writes the author. Still, it’s a bit more sophisticated than the typical Betty Crocker fare. In addition to a healthy stock of pretzels, cornflakes and, of course, milk powder, some recipes require readers to have feuilletine and citric acid handy, to perfect the art of quenelling. Acolytes should invest in a scale, thanks to Tosi’s preference of grams (“freedom measurements,” as the friendlier cups and spoons are called, are provided, but heavily frowned upon)—though it’s hard to be too pretentious when one of your main ingredients is Fruity Pebbles. A refreshing, youthful cookbook that will have readers happily indulging in a rising pastry-chef star’s widely appealing treats.    

 

Pub Date: Oct. 25, 2011

ISBN: 978-0-307-72049-8

Page Count: 256

Publisher: Clarkson Potter

Review Posted Online: Jan. 13, 2012

Kirkus Reviews Issue: Oct. 15, 2011

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