An informative guidebook that reads like the transcript of an infomercial.

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INFLUENCER FAST TRACK

FROM ZERO TO INFLUENCER IN THE NEXT 6 MONTHS!

From the Influencer Marketing & Branding series , Vol. 1

A step-by-step marketing formula for quickly becoming a well-known, financially successful authority. 

Gabrielle (Kindle Bestseller Publishing: Write a Bestseller in 30 Days!, 2017) starts with the good news: Becoming an “influencer,” an established authority on the internet, doesn’t require one to be famous, technologically savvy, a marketing genius, or even that talented. A detailed plan is necessary, however, and hers comprises seven steps to be completed over a six-month period. Gabrielle explains how one can concoct a brand and discover a “sub niche,” a specialized corner of the market one can dominate, driven by a “unique value proposition.” She also explains how to attract a target audience and then build a sales funnel that reliably directs a stream of would-be consumers to products they’re likely to purchase. The author emphasizes the benefits of “OPA,” other people’s audiences, and supplies sound, actionable advice on how to cultivate relationships with other influencers and establish an online presence convertible into cash. At the heart of her strategy is self-publishing a bestselling book, and on this point, Gabrielle most brightly shines. Her counsel, specific and informative, discusses in great detail the ways a book launch can optimize the work’s visibility on Amazon. Further, Gabrielle’s approach is wide-ranging and multifaceted. She examines various ways one can take advantage of other media outlets, including Tedx Talks and JV Webinars. The tone here is indefatigably cheerful; there are chapters with titles like “Reach for the Stars!” which is immediately followed by “Be the Star!” She adopts a rhetorical register that seems designed to inspire a roomful of teenagers: “Cool? Let’s rock!” The benefit of that style of writing is that it’s very clear (most paragraphs are a sentence long), but it can also sound a little condescending or silly. Also, she doggedly markets her own instructional videos and the like—apparently, the book itself is an excellent example of what she means by “funnel magic.”

An informative guidebook that reads like the transcript of an infomercial. 

Pub Date: May 15, 2018

ISBN: 978-1-982977-11-5

Page Count: 228

Publisher: SassyZenGirl Publishing

Review Posted Online: July 11, 2018

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Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis...

THE ELEMENTS OF STYLE

50TH ANNIVERSARY EDITION

Privately published by Strunk of Cornell in 1918 and revised by his student E. B. White in 1959, that "little book" is back again with more White updatings.

Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis (whoops — "A bankrupt expression") a unique guide (which means "without like or equal").

Pub Date: May 15, 1972

ISBN: 0205632645

Page Count: 105

Publisher: Macmillan

Review Posted Online: Oct. 28, 2011

Kirkus Reviews Issue: May 1, 1972

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WHAT A WONDERFUL WORLD

A LIFETIME OF RECORDINGS

Noted jazz and pop record producer Thiele offers a chatty autobiography. Aided by record-business colleague Golden, Thiele traces his career from his start as a ``pubescent, novice jazz record producer'' in the 1940s through the '50s, when he headed Coral, Dot, and Roulette Records, and the '60s, when he worked for ABC and ran the famous Impulse! jazz label. At Coral, Thiele championed the work of ``hillbilly'' singer Buddy Holly, although the only sessions he produced with Holly were marred by saccharine strings. The producer specialized in more mainstream popsters like the irrepressibly perky Teresa Brewer (who later became his fourth wife) and the bubble-machine muzak-meister Lawrence Welk. At Dot, Thiele was instrumental in recording Jack Kerouac's famous beat- generation ramblings to jazz accompaniment (recordings that Dot's president found ``pornographic''), while also overseeing a steady stream of pop hits. He then moved to the Mafia-controlled Roulette label, where he observed the ``silk-suited, pinky-ringed'' entourage who frequented the label's offices. Incredibly, however, Thiele remembers the famously hard-nosed Morris Levy, who ran the label and was eventually convicted of extortion, as ``one of the kindest, most warm-hearted, and classiest music men I have ever known.'' At ABC/Impulse!, Thiele oversaw the classic recordings of John Coltrane, although he is the first to admit that Coltrane essentially produced his own sessions. Like many producers of the day, Thiele participated in the ownership of publishing rights to some of the songs he recorded; he makes no apology for this practice, which he calls ``entirely appropriate and without any ethical conflicts.'' A pleasant, if not exactly riveting, memoir that will be of most interest to those with a thirst for cocktail-hour stories of the record biz. (25 halftones, not seen)

Pub Date: May 1, 1995

ISBN: 0-19-508629-4

Page Count: 224

Publisher: Oxford Univ.

Review Posted Online: May 20, 2010

Kirkus Reviews Issue: March 1, 1995

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