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INVENT AND WANDER

THE COLLECTED WRITINGS OF JEFF BEZOS

Business students will find plenty of case studies to put to use.

Business writings from the richest man in the world.

In an admiring introduction, Walter Isaacson praises Bezos for his “insatiable, childlike, and joyful curiosity about almost everything.” A “voracious reader” who devoured science fiction—taking lessons, it seems, from Robert Heinlein in particular—Bezos has since become one of the leading private investors in space exploration. To get there, however, he had to forge a business empire that grew from 10 employees to 750,000 over the last quarter-century. In this collection of shareholder letters and occasional writings, Bezos immediately emerges as the kind of businessperson who clearly believes the maxim that if it can’t be measured, it can’t be managed. He’s a demon for quantification, noting, for instance, that over a seven-year period, Amazon’s “Frustration-Free Packaging Program” grew from 19 products to more than 400,000 and by 2015 had “eliminated tens of millions of pounds of excess packaging.” Corporate cheerleading is minimal compared to that sort of quantification, although a mantra is that investors should prefer “missionaries” over “mercenaries,” the latter of whom “are trying to flip their stock” while the former are “trying to build a great service.” Those with an interest in business history will find that charting the evolution of Amazon from annual letter to annual letter is a fascinating exercise in constant self-invention: The company began as a bookstore but always with an eye, as Bezos wrote in 1999, of becoming “a place where customers can come to find and discover anything and everything they might want to buy online.” Of ancillary interest are Bezos’ account of how he came to buy the Washington Post and his commitment, clearly inspired by that love of science fiction, to use some of his fortune to set the stage for building space colonies “that would be really pleasant places to live.”

Business students will find plenty of case studies to put to use.

Pub Date: Nov. 17, 2020

ISBN: 978-1-64782-071-8

Page Count: 256

Publisher: Harvard Business Review Press

Review Posted Online: Sept. 9, 2020

Kirkus Reviews Issue: Oct. 1, 2020

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GOOD ECONOMICS FOR HARD TIMES

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.

It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

Pub Date: Nov. 12, 2019

ISBN: 978-1-61039-950-0

Page Count: 432

Publisher: PublicAffairs

Review Posted Online: Aug. 28, 2019

Kirkus Reviews Issue: Sept. 15, 2019

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THE DYNASTY

Smart, engaging sportswriting—good reading for organization builders as well as Pats fans.

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Action-packed tale of the building of the New England Patriots over the course of seven decades.

Prolific writer Benedict has long blended two interests—sports and business—and the Patriots are emblematic of both. Founded in 1959 as the Boston Patriots, the team built a strategic home field between that city and Providence. When original owner Billy Sullivan sold the flailing team in 1988, it was $126 million in the hole, a condition so dire that “Sullivan had to beg the NFL to release emergency funds so he could pay his players.” Victor Kiam, the razor magnate, bought the long since renamed New England Patriots, but rival Robert Kraft bought first the parking lots and then the stadium—and “it rankled Kiam that he bore all the risk as the owner of the team but virtually all of the revenue that the team generated went to Kraft.” Check and mate. Kraft finally took over the team in 1994. Kraft inherited coach Bill Parcells, who in turn brought in star quarterback Drew Bledsoe, “the Patriots’ most prized player.” However, as the book’s nimbly constructed opening recounts, in 2001, Bledsoe got smeared in a hit “so violent that players along the Patriots sideline compared the sound of the collision to a car crash.” After that, it was backup Tom Brady’s team. Gridiron nerds will debate whether Brady is the greatest QB and Bill Belichick the greatest coach the game has ever known, but certainly they’ve had their share of controversy. The infamous “Deflategate” incident of 2015 takes up plenty of space in the late pages of the narrative, and depending on how you read between the lines, Brady was either an accomplice or an unwitting beneficiary. Still, as the author writes, by that point Brady “had started in 223 straight regular-season games,” an enviable record on a team that itself has racked up impressive stats.

Smart, engaging sportswriting—good reading for organization builders as well as Pats fans.

Pub Date: Sept. 1, 2020

ISBN: 978-1-982134-10-5

Page Count: 592

Publisher: Avid Reader Press

Review Posted Online: Aug. 25, 2020

Kirkus Reviews Issue: Sept. 15, 2020

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