An example-heavy, spirited, and clearheaded coaching manual for business executives.
A guide offers advice on how to succeed in business.
Spurlino begins his wide-ranging manual with its central analogy: equating the methodology of business success with the tactics used on the archery range. This includes surveying the challenges, sizing up the target, analyzing the nature of the competition, and hitting a bull’s-eye. For the author, the key to the analogy is “absolute focus on the optimal outcome”: “Aiming for the target and hoping for the bullseye can breed loss of focus and effort. I never want to stop focusing on the bullseye.” Spurlino takes readers through several basics of being in business and in each case illustrates the concept with a story from his own long experience. He examines such things as corporate culture and customer service, and his personal anecdotes always supply pointed examples that enhance these explorations. He continually reminded himself, for instance, to refer to any business he was running as “our” company, recognizing his employees’ valuable contributions. “I wanted everyone to know I considered the company ‘ours’ and its success was based on everyone’s involvement,” he writes. “We succeeded or failed together.” The author discusses a variety of business-related issues, from dealing with suppliers and competitors to handling unions, unionized employees, and hired professionals, such as lawyers and accountants. In all cases, Spurlino’s prose maintains a very effective balance between friendly conversation and the kind of no-euphemism straight talk that the best bosses typically use. His willingness to dig into the nuts and bolts of daily business concerns will make his lucid book of interest not only to company managers at all levels of expertise, but also to a large assortment of entrepreneurs.
An example-heavy, spirited, and clearheaded coaching manual for business executives.Pub Date: March 2, 2021
ISBN: 978-1-64543-566-2
Page Count: 264
Publisher: Amplify Publishing
Review Posted Online: March 10, 2021
Review Program: Kirkus Indie
BOOK REVIEW
BOOK REVIEW
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...
A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.
The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.Pub Date: Nov. 1, 2011
ISBN: 978-0-374-27563-1
Page Count: 512
Publisher: Farrar, Straus and Giroux
Review Posted Online: Sept. 3, 2011
Kirkus Reviews Issue: Sept. 15, 2011
BOOK REVIEW
IN THE NEWS
Perhaps not magic but appealing nonetheless.
Want to get ahead in business? Consult a dictionary.
By Wharton School professor Berger’s account, much of the art of persuasion lies in the art of choosing the right word. Want to jump ahead of others waiting in line to use a photocopy machine, even if they’re grizzled New Yorkers? Throw a because into the equation (“Excuse me, I have five pages. May I use the Xerox machine, because I’m in a rush?”), and you’re likely to get your way. Want someone to do your copying for you? Then change your verbs to nouns: not “Can you help me?” but “Can you be a helper?” As Berger notes, there’s a subtle psychological shift at play when a person becomes not a mere instrument in helping but instead acquires an identity as a helper. It’s the little things, one supposes, and the author offers some interesting strategies that eager readers will want to try out. Instead of alienating a listener with the omniscient should, as in “You should do this,” try could instead: “Well, you could…” induces all concerned “to recognize that there might be other possibilities.” Berger’s counsel that one should use abstractions contradicts his admonition to use concrete language, and it doesn’t help matters to say that each is appropriate to a particular situation, while grammarians will wince at his suggestion that a nerve-calming exercise to “try talking to yourself in the third person (‘You can do it!’)” in fact invokes the second person. Still, there are plenty of useful insights, particularly for students of advertising and public speaking. It’s intriguing to note that appeals to God are less effective in securing a loan than a simple affirmative such as “I pay all bills…on time”), and it’s helpful to keep in mind that “the right words used at the right time can have immense power.”
Perhaps not magic but appealing nonetheless.Pub Date: March 7, 2023
ISBN: 9780063204935
Page Count: 256
Publisher: Harper Business
Review Posted Online: March 23, 2023
Kirkus Reviews Issue: April 15, 2023
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