A solid introduction to alternative ways to obtain the cash necessary to start or grow a business.
A brief primer on nontraditional ways to raise capital for small-business ventures.
Raising capital for a small business has never been trickier, especially in the wake of a banking crisis that dramatically tightened lending practices. Drawing on years of experience as an entrepreneur with a taste for experimentation, debut author Cleveland describes various ways to raise funds without taking out traditional bank loans. For example, business owners can open a merchant credit card without relying upon personal credit history, and the author explains in detail how to build business credit quickly. Cleveland also explains how to secure merchant cash advances, which technically don’t count as loans. He walks the uninitiated through the unfamiliar terrain of microloans, profitable partnerships, and even grant procurement. Some of the ground covered here is well-trodden. But the principal strength of this book is its analysis of more esoteric capital-raising strategies, like owner-financing of real estate purchases. Additionally, Cleveland teaches the small-business owner that some of the ways larger companies raise money—by incorporating and then selling off stocks and bonds—are available to small businesses too. A lean 31 pages, this is more an educational pamphlet than a complete guide, but it still functions as a good resource for unconventional ideas and often refers the reader to helpful websites that give more comprehensive guidance. The writing is clear and conversational, although the manuscript would benefit from a more meticulous copy edit; the book is riddled with errors (“tough” is rendered as “tuff”). The scope of Cleveland’s book is much more ambitious than its length might suggest—he’s in pursuit of a radical reinterpretation of the way a business accumulates startup capital: “As a collective we as business minds can create an ecosystem of entrepreneurs that never have to seek out multiple channels to raise capital again.” This small offering is merely a first look into the revolution it anticipates but an instructive and timely one.
A solid introduction to alternative ways to obtain the cash necessary to start or grow a business.Pub Date: Oct. 29, 2015
ISBN: 978-1-5187-4993-3
Page Count: 48
Publisher: CreateSpace
Review Posted Online: Dec. 8, 2015
Review Program: Kirkus Indie
Readers unfamiliar with the anecdotal material Greene presents may find interesting avenues to pursue, but they should...
Greene (The 33 Strategies of War, 2007, etc.) believes that genius can be learned if we pay attention and reject social conformity.
The author suggests that our emergence as a species with stereoscopic, frontal vision and sophisticated hand-eye coordination gave us an advantage over earlier humans and primates because it allowed us to contemplate a situation and ponder alternatives for action. This, along with the advantages conferred by mirror neurons, which allow us to intuit what others may be thinking, contributed to our ability to learn, pass on inventions to future generations and improve our problem-solving ability. Throughout most of human history, we were hunter-gatherers, and our brains are engineered accordingly. The author has a jaundiced view of our modern technological society, which, he writes, encourages quick, rash judgments. We fail to spend the time needed to develop thorough mastery of a subject. Greene writes that every human is “born unique,” with specific potential that we can develop if we listen to our inner voice. He offers many interesting but tendentious examples to illustrate his theory, including Einstein, Darwin, Mozart and Temple Grandin. In the case of Darwin, Greene ignores the formative intellectual influences that shaped his thought, including the discovery of geological evolution with which he was familiar before his famous voyage. The author uses Grandin's struggle to overcome autistic social handicaps as a model for the necessity for everyone to create a deceptive social mask.
Readers unfamiliar with the anecdotal material Greene presents may find interesting avenues to pursue, but they should beware of the author's quirky, sometimes misleading brush-stroke characterizations.Pub Date: Nov. 13, 2012
ISBN: 978-0-670-02496-4
Page Count: 320
Publisher: Viking
Review Posted Online: Sept. 12, 2012
Kirkus Reviews Issue: Oct. 1, 2012
BOOK REVIEW
BOOK REVIEW
Doyle offers another lucid, inspiring chronicle of female empowerment and the rewards of self-awareness and renewal.
More life reflections from the bestselling author on themes of societal captivity and the catharsis of personal freedom.
In her third book, Doyle (Love Warrior, 2016, etc.) begins with a life-changing event. “Four years ago,” she writes, “married to the father of my three children, I fell in love with a woman.” That woman, Abby Wambach, would become her wife. Emblematically arranged into three sections—“Caged,” “Keys,” “Freedom”—the narrative offers, among other elements, vignettes about the soulful author’s girlhood, when she was bulimic and felt like a zoo animal, a “caged girl made for wide-open skies.” She followed the path that seemed right and appropriate based on her Catholic upbringing and adolescent conditioning. After a downward spiral into “drinking, drugging, and purging,” Doyle found sobriety and the authentic self she’d been suppressing. Still, there was trouble: Straining an already troubled marriage was her husband’s infidelity, which eventually led to life-altering choices and the discovery of a love she’d never experienced before. Throughout the book, Doyle remains open and candid, whether she’s admitting to rigging a high school homecoming court election or denouncing the doting perfectionism of “cream cheese parenting,” which is about “giving your children the best of everything.” The author’s fears and concerns are often mirrored by real-world issues: gender roles and bias, white privilege, racism, and religion-fueled homophobia and hypocrisy. Some stories merely skim the surface of larger issues, but Doyle revisits them in later sections and digs deeper, using friends and familial references to personify their impact on her life, both past and present. Shorter pieces, some only a page in length, manage to effectively translate an emotional gut punch, as when Doyle’s therapist called her blooming extramarital lesbian love a “dangerous distraction.” Ultimately, the narrative is an in-depth look at a courageous woman eager to share the wealth of her experiences by embracing vulnerability and reclaiming her inner strength and resiliency.
Doyle offers another lucid, inspiring chronicle of female empowerment and the rewards of self-awareness and renewal.Pub Date: March 10, 2020
ISBN: 978-1-9848-0125-8
Page Count: 352
Publisher: Dial Books
Review Posted Online: Dec. 21, 2019
Kirkus Reviews Issue: Jan. 15, 2020
PROFILES
SEEN & HEARD
SEEN & HEARD
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