Two entrepreneurs impart no-nonsense advice in a blunt business book that hits the mark.
You’ve got to hand it to Kuhn and Mullins. The pair started a company with $1,000, built it into a multimillion-dollar business and then sold it to a large corporation. They say their success was based on “the flawless execution” of seven disciplines they identified and followed. In some ways, their business guide is typical for the genre: Each chapter includes real-life examples, quotes from famous people, sidebars to break up the text and plenty of bullets for easy skimming. Nothing new there. But what distinguishes it is its tone of blunt honesty. They tell it like it is. The result is refreshingly different business writing. For example, in Discipline Three, “Deal with People,” the authors write, “The secret is to downsize your expectations of people. They are the way they are, whether we like it or not, and we must accept that. The wise person fights nothing. Acceptance frees us from having to confront feelings of frustration and disappointment when dealing with others.” In a chapter devoted to getting more business, they discuss the use of social media marketing, urging the reader: “Be honest with yourself. Don’t let the excitement of new technologies get in the way of current business goals.” Whether it’s “street smart” or tough love, the authors’ style commands attention. There may not be anything earth shattering about their advice, but it’s packaged in easily digestible chunks. A nice extra is the “Street Smart Workshop” included at the end of the book—a self-paced walk-through of exercises designed to help accomplish “breakout success.”
Wise business counsel from guys who got there the hard way—and who want to help the reader forge an easier path.