Two entrepreneurs impart no-nonsense advice in a blunt business book that hits the mark.
You’ve got to hand it to Kuhn and Mullins. The pair started a company with $1,000, built it into a multimillion-dollar business and then sold it to a large corporation. They say their success was based on “the flawless execution” of seven disciplines they identified and followed. In some ways, their business guide is typical for the genre: Each chapter includes real-life examples, quotes from famous people, sidebars to break up the text and plenty of bullets for easy skimming. Nothing new there. But what distinguishes it is its tone of blunt honesty. They tell it like it is. The result is refreshingly different business writing. For example, in Discipline Three, “Deal with People,” the authors write, “The secret is to downsize your expectations of people. They are the way they are, whether we like it or not, and we must accept that. The wise person fights nothing. Acceptance frees us from having to confront feelings of frustration and disappointment when dealing with others.” In a chapter devoted to getting more business, they discuss the use of social media marketing, urging the reader: “Be honest with yourself. Don’t let the excitement of new technologies get in the way of current business goals.” Whether it’s “street smart” or tough love, the authors’ style commands attention. There may not be anything earth shattering about their advice, but it’s packaged in easily digestible chunks. A nice extra is the “Street Smart Workshop” included at the end of the book—a self-paced walk-through of exercises designed to help accomplish “breakout success.”
Wise business counsel from guys who got there the hard way—and who want to help the reader forge an easier path.Pub Date: June 16, 2012
ISBN: 978-1466335691
Page Count: 300
Publisher: CreateSpace
Review Posted Online: Aug. 31, 2012
Kirkus Reviews Issue: Oct. 1, 2012
Review Program: Kirkus Indie
Categories: GENERAL BUSINESS | BUSINESS
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A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.
The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.Pub Date: Nov. 1, 2011
ISBN: 978-0-374-27563-1
Page Count: 512
Publisher: Farrar, Straus and Giroux
Review Posted Online: Sept. 4, 2011
Kirkus Reviews Issue: Sept. 15, 2011
Categories: BUSINESS | LEADERSHIP, MANAGEMENT & COMMUNICATION | PSYCHOLOGY
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Not only the definitive life, but a tour de force by a master.
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One of history’s most prolific inventors receives his due from one of the world’s greatest biographers.
Pulitzer and National Book Award winner Morris (This Living Hand and Other Essays, 2012, etc.), who died this year, agrees that Thomas Edison (1847-1931) almost certainly said, “genius is one percent inspiration and ninety-nine percent perspiration,” and few readers of this outstanding biography will doubt that he was the quintessential workaholic. Raised in a middle-class Michigan family, Edison displayed an obsessive entrepreneurial spirit from childhood. As an adolescent, he ran a thriving business selling food and newspapers on a local railroad. Learning Morse code, he spent the Civil War as a telegrapher, impressing colleagues with his speed and superiors with his ability to improve the equipment. In 1870, he opened his own shop to produce inventions to order. By 1876, he had money to build a large laboratory in New Jersey, possibly the world’s first industrial research facility. Never a loner, Edison hired talented people to assist him. The dazzling results included the first commercially successful light bulb for which, Morris reminds readers, he invented the entire system: dynamo, wires, transformers, connections, and switches. Critics proclaim that Edison’s innovations (motion pictures, fluoroscope, rechargeable batteries, mimeograph, etc.) were merely improvements on others’ work, but this is mostly a matter of sour grapes. Alexander Graham Bell’s telephone was a clunky, short-range device until it added Edison’s carbon microphone. And his phonograph flabbergasted everyone. Humans had been making images long before Daguerre, but no one had ever reproduced sound. Morris rivetingly describes the personalities, business details, and practical uses of Edison’s inventions as well as the massive technical details of years of research and trial and error for both his triumphs and his failures. For no obvious reason, the author writes in reverse chronological order, beginning in 1920, with each of the seven following chapters backtracking a decade. It may not satisfy all readers, but it works.
Not only the definitive life, but a tour de force by a master.Pub Date: Oct. 22, 2019
ISBN: 978-0-8129-9311-0
Page Count: 800
Publisher: Random House
Review Posted Online: July 15, 2019
Kirkus Reviews Issue: Aug. 1, 2019
Categories: GENERAL BIOGRAPHY & MEMOIR | GENERAL BUSINESS | BIOGRAPHY & MEMOIR | SCIENCE & TECHNOLOGY | BUSINESS | ENTREPRENUERSHP
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