A magical mystery tour made comprehensible and exhilarating by McCrone’s erudition and impressive expository gifts. (8 pages...
A science-writer reviews the theories and research that have produced the current view of the brain as a dynamic structure with only superficial resemblances to a digital computer.
McCrone (The Myth of Irrationality: The Science of the Mind from Plato to Star Trek, 1994, etc.) first identifies what have been the two principal camps in the consciousness debate: first, those who view the brain as a vast and wondrous computer whose structures and strategies can be pinpointed; second, those who have a more dynamic view of the brain and employ new insights from chaos and complexity theory to understand its operations. In language often fresh and lively, McCrone meticulously moves around the brain, describing advances made possible by PET technology, by MRI and MEG (magnetoencephalography) scanning; summarizing the discoveries of researchers all over the world; correcting common misconceptions (e.g., that right- and left-brain functions are discrete)—all the while creating a comprehensive view of consciousness that reaffirms the brain’s preeminence as nature’s most remarkable achievement. Among the most interesting of his revelations is that the brain is in a constant state of anticipation: even when nothing is really happening, neurons are firing, keeping circuits ready, checking to see what’s new. The latest research demonstrates, too, that the brain’s feedback structure has created its vast capacities: “The history of the brain has its impact on the processing of the moment,” he writes, “but then the processing of the moment has its impact on the history of the brain.” Near the end is a fascinating chapter arguing that the development of tools and language were necessary for the emergence of consciousness. Recognizing that much of the earliest fundamental research on brain function involved the damaging of animals (holes burned in cats’ eyeballs, entire portions of monkeys’ brains suctioned away), McCrone is insistent that most of the newest research uses scanners and dyes that hurt no one.
A magical mystery tour made comprehensible and exhilarating by McCrone’s erudition and impressive expository gifts. (8 pages color photographs)Pub Date: April 1, 2001
ISBN: 0-88064-262-9
Page Count: 368
Publisher: N/A
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: March 15, 2001
BOOK REVIEW
These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.
A helpful guide to working effectively with people from other cultures.
“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.
These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.Pub Date: May 27, 2014
ISBN: 978-1-61039-250-1
Page Count: 288
Publisher: PublicAffairs
Review Posted Online: April 15, 2014
Kirkus Reviews Issue: May 1, 2014
If the authors are serious, this is a silly, distasteful book. If they are not, it’s a brilliant satire.
The authors have created a sort of anti-Book of Virtues in this encyclopedic compendium of the ways and means of power.
Everyone wants power and everyone is in a constant duplicitous game to gain more power at the expense of others, according to Greene, a screenwriter and former editor at Esquire (Elffers, a book packager, designed the volume, with its attractive marginalia). We live today as courtiers once did in royal courts: we must appear civil while attempting to crush all those around us. This power game can be played well or poorly, and in these 48 laws culled from the history and wisdom of the world’s greatest power players are the rules that must be followed to win. These laws boil down to being as ruthless, selfish, manipulative, and deceitful as possible. Each law, however, gets its own chapter: “Conceal Your Intentions,” “Always Say Less Than Necessary,” “Pose as a Friend, Work as a Spy,” and so on. Each chapter is conveniently broken down into sections on what happened to those who transgressed or observed the particular law, the key elements in this law, and ways to defensively reverse this law when it’s used against you. Quotations in the margins amplify the lesson being taught. While compelling in the way an auto accident might be, the book is simply nonsense. Rules often contradict each other. We are told, for instance, to “be conspicuous at all cost,” then told to “behave like others.” More seriously, Greene never really defines “power,” and he merely asserts, rather than offers evidence for, the Hobbesian world of all against all in which he insists we live. The world may be like this at times, but often it isn’t. To ask why this is so would be a far more useful project.
If the authors are serious, this is a silly, distasteful book. If they are not, it’s a brilliant satire.Pub Date: Sept. 1, 1998
ISBN: 0-670-88146-5
Page Count: 430
Publisher: Viking
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: July 15, 1998
BOOK REVIEW
BOOK REVIEW
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