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A BEGINNER'S GUIDE TO SELF-PUBLISHING AND MARKETING YOUR BOOK

A brisk, but informative guide for would-be self-publishers.

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Two writers discuss strategies for self-publishing in this primer for aspiring authors.

Gerber (co-author of Tortured Souls, 2016), a social media guru, and Roman (If You Were Me and Lived In….Israel, 2016, etc.), a prolific indie author, offer a step-by-step guide to ushering an independently published book into the world, from creating the initial concept to marketing the final product. “You are sending out a piece of yourself to our vast universe to mingle with other notions,” writes Roman. “Uh oh, did I make you feel self-conscious?” With tips on editing, formatting, and investigating traditional forms of publishing, the volume uses personal anecdotes to illustrate the various options available to potential writers. Most of the authors’ advice is reserved for the presenting and marketing of the self-published work, from crafting book descriptions (avoid sounding like an infomercial) to finding a cover (remember the dimensions) to deciding on whether or not to make a trailer (“Who doesn’t like movies?”). Gerber and Roman also tackle the less obvious aspects of self-publication, like deciding which e-readers a book might be available on, how and where to get honest reviews that will attract readers, and how to navigate the world of social media as an author with a product to sell. Alternating narration based on their areas of expertise, the authors employ a mix of conventional wisdom and professional experience to shepherd the reader through the process of becoming a published writer. The authors’ prose is fluid and amusing, and they manage to cover a lot of ground in a relatively short volume (under 150 pages). The book’s brevity works against it at points, particularly in the early chapters concerned with the writing process where the language is rather splashy and speculative (“The story is taking shape; your characters have a personality—you love them; no, maybe you hate them”). Better are the later chapters that delve into the nuts and bolts of publishing, though these topics too are dealt with in a fairly cursory way. Readers just getting interested in self-publishing should find this manual a good introduction prior to reading other, more detailed works in the genre.

A brisk, but informative guide for would-be self-publishers.

Pub Date: Sept. 4, 2016

ISBN: 978-1-5372-2806-8

Page Count: 146

Publisher: CreateSpace

Review Posted Online: Nov. 14, 2016

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NUTCRACKER

This is not the Nutcracker sweet, as passed on by Tchaikovsky and Marius Petipa. No, this is the original Hoffmann tale of 1816, in which the froth of Christmas revelry occasionally parts to let the dark underside of childhood fantasies and fears peek through. The boundaries between dream and reality fade, just as Godfather Drosselmeier, the Nutcracker's creator, is seen as alternately sinister and jolly. And Italian artist Roberto Innocenti gives an errily realistic air to Marie's dreams, in richly detailed illustrations touched by a mysterious light. A beautiful version of this classic tale, which will captivate adults and children alike. (Nutcracker; $35.00; Oct. 28, 1996; 136 pp.; 0-15-100227-4)

Pub Date: Oct. 28, 1996

ISBN: 0-15-100227-4

Page Count: 136

Publisher: Harcourt

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: Aug. 15, 1996

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TO THE ONE I LOVE THE BEST

EPISODES FROM THE LIFE OF LADY MENDL (ELSIE DE WOLFE)

An extravaganza in Bemelmans' inimitable vein, but written almost dead pan, with sly, amusing, sometimes biting undertones, breaking through. For Bemelmans was "the man who came to cocktails". And his hostess was Lady Mendl (Elsie de Wolfe), arbiter of American decorating taste over a generation. Lady Mendl was an incredible person,- self-made in proper American tradition on the one hand, for she had been haunted by the poverty of her childhood, and the years of struggle up from its ugliness,- until she became synonymous with the exotic, exquisite, worshipper at beauty's whrine. Bemelmans draws a portrait in extremes, through apt descriptions, through hilarious anecdote, through surprisingly sympathetic and understanding bits of appreciation. The scene shifts from Hollywood to the home she loved the best in Versailles. One meets in passing a vast roster of famous figures of the international and artistic set. And always one feels Bemelmans, slightly offstage, observing, recording, commenting, illustrated.

Pub Date: Feb. 23, 1955

ISBN: 0670717797

Page Count: -

Publisher: Viking

Review Posted Online: Oct. 25, 2011

Kirkus Reviews Issue: Feb. 1, 1955

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