A bright, informative take on an industry in turmoil.

FRENEMIES

THE EPIC DISRUPTION OF THE AD BUSINESS (AND EVERYTHING ELSE)

How technological change has “convulsed” the advertising industry.

Mad Men’s Don Draper would not recognize today’s ad business, writes New Yorker media critic Auletta (Googled: The End of the World As We Know It, 2009, etc.). Once dominated by creatives and clients producing ads for print, radio, and TV, the modern industry relies on “machines, algorithms, pureed data, artificial intelligence—and on the skills of engineers.” The $2 trillion global business is “struggling…to figure out how to sell products on mobile devices without harassing consumers, how to reach a younger generation accustomed to dodging ads, how to capture consumer attention in an age where choices proliferate and a mass audience is rare.” In this well-researched, personality-packed account, the author examines the baffling choices facing advertisers (hundreds of media channels, billions of smartphones, etc.) and the technological threats to agencies, from ad blockers to targeted, computerized ad-buying. With trust eroding between clients and agencies, many clients find “neutral” guidance from MediaLink, a firm that orchestrates most relationships in the business. Auletta uses Michael Kassan—ad “power broker,” MediaLink founder, and Brooklyn-born son of a Catskills comic—as the thread for his lively narrative, which delves into the major agencies and most corners of the business. There are deft portraits of agency heads, including the Cambridge- and Harvard-educated Martin Sorrell, founder of WPP, the world’s largest agency (he popularized the term “frenemies” for firms that both compete and cooperate, notably Google and Facebook, which take ad money but refuse to share data with advertisers), and the stylish Irwin Gotlieb, chair of GroupM media company, part of WPP, who “looks as if he just slid out of a barber’s chair” and “speaks slowly, as if inspecting each word.” Auletta also covers privacy, kickbacks to agencies, the growing importance of data scientists and engineers, and how media clients are building in-house ad agencies.

A bright, informative take on an industry in turmoil.

Pub Date: June 5, 2018

ISBN: 978-0-7352-2086-7

Page Count: 368

Publisher: Penguin Press

Review Posted Online: April 3, 2018

Kirkus Reviews Issue: April 15, 2018

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However charily one should apply the word, a beautiful book, an unconditionally involving memoir for our time or any time.

I KNOW WHY THE CAGED BIRD SINGS

Maya Angelou is a natural writer with an inordinate sense of life and she has written an exceptional autobiographical narrative which retrieves her first sixteen years from "the general darkness just beyond the great blinkers of childhood."

Her story is told in scenes, ineluctably moving scenes, from the time when she and her brother were sent by her fancy living parents to Stamps, Arkansas, and a grandmother who had the local Store. Displaced they were and "If growing up is painful for the Southern Black girl, being aware of her displacement is the rust on the razor that threatens the throat." But alternating with all the pain and terror (her rape at the age of eight when in St. Louis With her mother) and humiliation (a brief spell in the kitchen of a white woman who refused to remember her name) and fear (of a lynching—and the time they buried afflicted Uncle Willie under a blanket of vegetables) as well as all the unanswered and unanswerable questions, there are affirmative memories and moments: her charming brother Bailey; her own "unshakable God"; a revival meeting in a tent; her 8th grade graduation; and at the end, when she's sixteen, the birth of a baby. Times When as she says "It seemed that the peace of a day's ending was an assurance that the covenant God made with children, Negroes and the crippled was still in effect."

However charily one should apply the word, a beautiful book, an unconditionally involving memoir for our time or any time.

Pub Date: Feb. 1, 1969

ISBN: 0375507892

Page Count: 235

Publisher: Random House

Review Posted Online: May 14, 2012

Kirkus Reviews Issue: Feb. 1, 1969

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A Churchill-ian view of native history—Ward, that is, not Winston—its facts filtered through a dense screen of ideology.

AN INDIGENOUS PEOPLES' HISTORY OF THE UNITED STATES

Custer died for your sins. And so, this book would seem to suggest, did every other native victim of colonialism.

Inducing guilt in non-native readers would seem to be the guiding idea behind Dunbar-Ortiz’s (Emerita, Ethnic Studies/California State Univ., Hayward; Blood on the Border: A Memoir of the Contra War, 2005, etc.) survey, which is hardly a new strategy. Indeed, the author says little that hasn’t been said before, but she packs a trove of ideological assumptions into nearly every page. For one thing, while “Indian” isn’t bad, since “[i]ndigenous individuals and peoples in North America on the whole do not consider ‘Indian’ a slur,” “American” is due to the fact that it’s “blatantly imperialistic.” Just so, indigenous peoples were overwhelmed by a “colonialist settler-state” (the very language broadly applied to Israelis vis-à-vis the Palestinians today) and then “displaced to fragmented reservations and economically decimated”—after, that is, having been forced to live in “concentration camps.” Were he around today, Vine Deloria Jr., the always-indignant champion of bias-puncturing in defense of native history, would disavow such tidily packaged, ready-made, reflexive language. As it is, the readers who are likely to come to this book—undergraduates, mostly, in survey courses—probably won’t question Dunbar-Ortiz’s inaccurate assertion that the military phrase “in country” derives from the military phrase “Indian country” or her insistence that all Spanish people in the New World were “gold-obsessed.” Furthermore, most readers won’t likely know that some Ancestral Pueblo (for whom Dunbar-Ortiz uses the long-abandoned term “Anasazi”) sites show evidence of cannibalism and torture, which in turn points to the inconvenient fact that North America wasn’t entirely an Eden before the arrival of Europe.

A Churchill-ian view of native history—Ward, that is, not Winston—its facts filtered through a dense screen of ideology.

Pub Date: Sept. 16, 2014

ISBN: 978-0-8070-0040-3

Page Count: 296

Publisher: Beacon Press

Review Posted Online: Aug. 18, 2014

Kirkus Reviews Issue: Sept. 15, 2014

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