A veteran business owner presents insights and anecdotes from his decades-long career.
In this debut book, Lorenz recounts stories of starting, building, and selling various companies. Readers who are unfamiliar with the tire business will learn many details about it here, as well as generally applicable insights into establishing and leading any type of company. Although the book covers a variety of topics, the central thesis is that anyone can develop a successful business by noticing unsolved problems; for instance, Lorenz says that he found profitable ways to save his tire customers money by taking note of inefficiencies: “I saw an opportunity, and could visualize it, but more importantly, I had the self-discipline to actually follow up, do the research, and start another large corporation.” The book also explores more familiar topics, such as the difference between profit and cash flow, the importance of building business relationships, and the value of long-term persistence, particularly in sales. It’s strongest when Lorenz shares details that are unique to his professional experience; he’s from the Seattle area, so he includes intriguing anecdotes about nearby entrepreneurs, including Microsoft’s Bill Gates and Paul Allen, and Amazon’s Jeff Bezos. There are a few distracting errors, including multiple misspellings of Starbucks founder Howard Schultz’s name, and the author sometimes repeats anecdotes, such as how Harland Sanders launched Kentucky Fried Chicken, which adds unnecessary length to the work. The exclamation point–heavy prose may also not be to all readers’ taste. However, for those readers who find Lorenz’s enthusiasm engaging, the book will be informative and generally useful.
An upbeat business memoir with practical, if familiar, advice.