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UNSTOPPABLE BRAIN

An uplifting, scientifically supported guide to motivate real and lasting life changes.

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Bobinet presents a self-help guide to changing negative behaviors that focuses on a newly researched part of the brain in this nonfiction work.

Based on the latest scientific findings, the author, a physician and health care executive, believes that the way we have previously been taught to change our behaviors and alter bad habits relies too heavily on “performative approaches” that essentially set us up to fail. Per Bobinet, the dopamine rushes that occur when pursuing “SMART” (“specific, measurable, achievable, relevant, time-bound”) goals don’t result in long-term success. Instead, scientists have turned their focus to the habenula, a small area located in the brain’s thalamus that “activates whenever there is perceived failure and then, often subconsciously, downregulates one’s motivation to try again.” The author explores how certain activities or events (like making New Year’s resolutions) can actually trigger the habenula in different ways and introduces a new “iterative approach” toward making lasting change that can be remembered through the acronym ITERATES (standing for Inspiration, Time, Environment, Reduce, Add, Togetherness, Expectations, and Swaps). Essentially, Bobinet posits, the key to sustaining behavioral changes is using the brain’s natural neuroplasticity and understanding how the habenula works. Some of what the author discusses is likely to sound familiar to most readers, such as the harmful effect of social media on mental health (especially for adolescents), but there is plenty of information about the habenula that is likely to be new. While scientific descriptions, cited studies, and occasional charts and graphs support Bobinet’s argument, her writing is clear enough to prove easily accessible even to readers with no science background at all. Plenty of anecdotes, as well as a keen insight into people’s internal struggles, transform a straightforward self-help guide into a motivational powerhouse: “You can’t pull up an old habit’s roots simply by forming another one on top; you’re just providing a new highway that you prefer to drive right now.”

An uplifting, scientifically supported guide to motivate real and lasting life changes.

Pub Date: March 19, 2024

ISBN: 979-8887503684

Page Count: 208

Publisher: ForbesBooks

Review Posted Online: March 6, 2024

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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THE LAWS OF HUMAN NATURE

The Stoics did much better with the much shorter Enchiridion.

A follow-on to the author’s garbled but popular 48 Laws of Power, promising that readers will learn how to win friends and influence people, to say nothing of outfoxing all those “toxic types” out in the world.

Greene (Mastery, 2012, etc.) begins with a big sell, averring that his book “is designed to immerse you in all aspects of human behavior and illuminate its root causes.” To gauge by this fat compendium, human behavior is mostly rotten, a presumption that fits with the author’s neo-Machiavellian program of self-validation and eventual strategic supremacy. The author works to formula: First, state a “law,” such as “confront your dark side” or “know your limits,” the latter of which seems pale compared to the Delphic oracle’s “nothing in excess.” Next, elaborate on that law with what might seem to be as plain as day: “Losing contact with reality, we make irrational decisions. That is why our success often does not last.” One imagines there might be other reasons for the evanescence of glory, but there you go. Finally, spin out a long tutelary yarn, seemingly the longer the better, to shore up the truism—in this case, the cometary rise and fall of one-time Disney CEO Michael Eisner, with the warning, “his fate could easily be yours, albeit most likely on a smaller scale,” which ranks right up there with the fortuneteller’s “I sense that someone you know has died" in orders of probability. It’s enough to inspire a new law: Beware of those who spend too much time telling you what you already know, even when it’s dressed up in fresh-sounding terms. “Continually mix the visceral with the analytic” is the language of a consultant’s report, more important-sounding than “go with your gut but use your head, too.”

The Stoics did much better with the much shorter Enchiridion.

Pub Date: Oct. 23, 2018

ISBN: 978-0-525-42814-5

Page Count: 580

Publisher: Viking

Review Posted Online: July 30, 2018

Kirkus Reviews Issue: Aug. 15, 2018

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