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THE DEVIL'S PLAYBOOK

BIG TOBACCO, JUUL, AND THE ADDICTION OF A NEW GENERATION

Riveting journalism that probes the triple threat of vaping, nicotine addiction, and corporate greed.

How the electronic cigarette industry emerged, evolved, and imploded beneath the weight of controversy and grievous misguidance.

In this comprehensive scrutiny of the vaping craze and the business behind it, Bloomberg News investigative reporter Etter focuses on two major contributors. Faced with declining adult consumption metrics throughout the 1990s, cigarette titan Altria (previously known as Philip Morris Companies Inc.) and its former upper-level executive Howard Willard III, a tobacco-industry lifer, were desperate for a comeback. Etter seamlessly infuses this story with that of tech wunderkinds and ex-smokers James Monsees and Adam Bowen, who strived to develop a nicotine delivery prototype in 2006, positioned as a beneficial “public health contribution” and an alternative to more harmfully combustive tobacco products. The author diligently chronicles the numerous redesigns of their nicotine liquid vaporizing invention, the Juul, as well as the dogged attention from tobacco executives, whom Etter categorizes as “not unlike spies” as they grew gluttonous for opportunities to collaborate or create their own version of the vape pen. Despite “gung-ho dealmaker” Willard’s former contradictory affiliations with smoking cessation programs, he forged ahead, sacrificed public safety, and became a “Juulionaire” with many others. As the interests of big tobacco and Silicon Valley came together, the e-cigarette wars declared Juul the victor, though the product became mired in corruption regarding the maximization of nicotine’s psychoactive effects and deceptive advertising of candied flavor variations targeting youth on social media. The backlash from public safety watchdogs was brutal, and as consumer trust faltered, an onslaught of personal injury lawsuits sealed the product’s fate. Etter illuminates the crucial missteps that can occur when greed and poor leadership obscure the vision of an enterprising product. Armed with an immense body of research and insider interview material, the author digs deep into the controversial industry to reveal the avarice, scandal, corporate egotism, and rampant “political knife fights.” Pair this with Jamie Ducharme’s Big Vape to get the entire sordid story in meticulous detail.

Riveting journalism that probes the triple threat of vaping, nicotine addiction, and corporate greed.

Pub Date: May 25, 2021

ISBN: 978-0-593-23798-4

Page Count: 496

Publisher: Crown

Review Posted Online: May 5, 2021

Kirkus Reviews Issue: May 15, 2021

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POVERTY, BY AMERICA

A clearly delineated guide to finally eradicate poverty in America.

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A thoughtful program for eradicating poverty from the Pulitzer Prize–winning author of Evicted.

“America’s poverty is not for lack of resources,” writes Desmond. “We lack something else.” That something else is compassion, in part, but it’s also the lack of a social system that insists that everyone pull their weight—and that includes the corporations and wealthy individuals who, the IRS estimates, get away without paying upward of $1 trillion per year. Desmond, who grew up in modest circumstances and suffered poverty in young adulthood, points to the deleterious effects of being poor—among countless others, the precarity of health care and housing (with no meaningful controls on rent), lack of transportation, the constant threat of losing one’s job due to illness, and the need to care for dependent children. It does not help, Desmond adds, that so few working people are represented by unions or that Black Americans, even those who have followed the “three rules” (graduate from high school, get a full-time job, wait until marriage to have children), are far likelier to be poor than their White compatriots. Furthermore, so many full-time jobs are being recast as contracted, fire-at-will gigs, “not a break from the norm as much as an extension of it, a continuation of corporations finding new ways to limit their obligations to workers.” By Desmond’s reckoning, besides amending these conditions, it would not take a miracle to eliminate poverty: about $177 billion, which would help end hunger and homelessness and “make immense headway in driving down the many agonizing correlates of poverty, like violence, sickness, and despair.” These are matters requiring systemic reform, which will in turn require Americans to elect officials who will enact that reform. And all of us, the author urges, must become “poverty abolitionists…refusing to live as unwitting enemies of the poor.” Fortune 500 CEOs won’t like Desmond’s message for rewriting the social contract—which is precisely the point.

A clearly delineated guide to finally eradicate poverty in America.

Pub Date: March 21, 2023

ISBN: 9780593239919

Page Count: 288

Publisher: Crown

Review Posted Online: Nov. 30, 2022

Kirkus Reviews Issue: Jan. 1, 2023

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GOOD ECONOMICS FOR HARD TIMES

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.

It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

Pub Date: Nov. 12, 2019

ISBN: 978-1-61039-950-0

Page Count: 432

Publisher: PublicAffairs

Review Posted Online: Aug. 28, 2019

Kirkus Reviews Issue: Sept. 15, 2019

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