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SEVEN AND A HALF LESSONS ABOUT THE BRAIN

Outstanding popular science.

An excellent education in brain science in seven short chapters and an introduction. Barrett, a professor of psychology at Northeastern who also has appointments at Harvard Medical School and Massachusetts General Hospital, clearly knows her neuroscience. However, like in How Emotions Are Made (2017), the author deftly employs metaphor and anecdote to deliver an insightful overview of her favorite subject. Until a few decades ago, scientists divided the brain into three layers. The core consisted of the “lizard brain,” controlling basic drives such as feeding, aggression, and mating. Around 100 million years ago, mammals evolved. A mammal experiences emotions, so evolution added a layer, the limbic system, to govern them. A few hundred thousand years ago, humans acquired an outer layer—the neocortex, or grey matter—that keeps lower levels in check and allows us to be creative, rational, and highly social. In reality, Barrett writes, our brain contains no new parts, and its neurons operate no differently than those of a fish or flea. It is not even the most highly evolved—only superbly evolved for what humans do. Humans are great thinkers, but the author maintains that brains did not evolve to think but to “control your body…by predicting energy needs before they arrive so you can efficiently make worthwhile movements and survive.” Readers will agree that our senses provide essential information for prediction but may be surprised when Barrett explains that experience (i.e., memory) plays an equally vital role. A glass of water relieves your thirst immediately, but it takes 20 minutes for the water to reach your bloodstream. Your brain, predicting correctly, turns off your thirst. The narrative is so short and sweet that most readers will continue to the 35-page appendix, in which the author delves more deeply, but with no less clarity, into topics ranging from teleology to the Myers-Briggs personality test to “Plato’s writings about the human psyche." Outstanding popular science.

Pub Date: Nov. 17, 2020

ISBN: 978-0-358-15714-4

Page Count: 192

Publisher: Houghton Mifflin Harcourt

Review Posted Online: Aug. 26, 2020

Kirkus Reviews Issue: Sept. 15, 2020

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ELON MUSK

Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.

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A warts-and-all portrait of the famed techno-entrepreneur—and the warts are nearly beyond counting.

To call Elon Musk (b. 1971) “mercurial” is to undervalue the term; to call him a genius is incorrect. Instead, Musk has a gift for leveraging the genius of others in order to make things work. When they don’t, writes eminent biographer Isaacson, it’s because the notoriously headstrong Musk is so sure of himself that he charges ahead against the advice of others: “He does not like to share power.” In this sharp-edged biography, the author likens Musk to an earlier biographical subject, Steve Jobs. Given Musk’s recent political turn, born of the me-first libertarianism of the very rich, however, Henry Ford also comes to mind. What emerges clearly is that Musk, who may or may not have Asperger’s syndrome (“Empathy did not come naturally”), has nurtured several obsessions for years, apart from a passion for the letter X as both a brand and personal name. He firmly believes that “all requirements should be treated as recommendations”; that it is his destiny to make humankind a multi-planetary civilization through innovations in space travel; that government is generally an impediment and that “the thought police are gaining power”; and that “a maniacal sense of urgency” should guide his businesses. That need for speed has led to undeniable successes in beating schedules and competitors, but it has also wrought disaster: One of the most telling anecdotes in the book concerns Musk’s “demon mode” order to relocate thousands of Twitter servers from Sacramento to Portland at breakneck speed, which trashed big parts of the system for months. To judge by Isaacson’s account, that may have been by design, for Musk’s idea of creative destruction seems to mean mostly chaos.

Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.

Pub Date: Sept. 12, 2023

ISBN: 9781982181284

Page Count: 688

Publisher: Simon & Schuster

Review Posted Online: Sept. 12, 2023

Kirkus Reviews Issue: Oct. 15, 2023

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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