A useful, systematic, and logical approach to leadership development.



Analysis and reflection are at the heart of this debut guide to building a personal brand.

While “brand” is most often applied to a product or service, the concept of a personal one has gained popularity in recent years. In this book, King, who co-founded a leadership development consulting firm, makes a strong case for fashioning a personal brand that intersects with “authentic leadership.” The first part of the volume concentrates on what leadership is, how “leader influencers” in one’s life help shape an individual, and the impact of positive and negative experiences on forging a personal brand. The author relates numerous stories to illustrate these experiences, helping to personalize this section. Part 2 offers a solid overview of six attributes of a business brand (Purpose, Promise, Principles, Experiences, Presence, Description), relating those traits to a personal brand. King employs an “Authenticity Rating” scoring system to evaluate the clarity of each of the attributes, both for a business brand and a personal one. The author includes an example of each and then encourages readers to assess the authenticity of business and personal brands. Finally, readers are guided through a process of self-assessment using the same scoring system. This technique very effectively demonstrates how to apply the concept of business branding to personal branding. The third part of the book covers what King calls “Your True North”; it briefly explores ways to stay focused and authentic even “when life derails your brand.” Part 4 discusses the characteristics of authentic leaders, again relying on several tales as examples. It also encourages readers to identify their own unique strengths and to develop and share “purpose” statements. The manual does require readers to engage in considerable self-evaluation, so it is not for the faint of heart. Still, those willing to make the commitment should benefit from the personal examination and begin to understand whether the potential to be a leader exists. King’s passion for building leaders is evident: “The world needs authentic leaders, leaders who are true to themselves and purpose driven.”

A useful, systematic, and logical approach to leadership development.

Pub Date: Nov. 20, 2019

ISBN: 978-1-989059-35-7

Page Count: 196

Publisher: Ingenium Books

Review Posted Online: April 1, 2020

Kirkus Reviews Issue: May 15, 2020

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Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...


A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 4, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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A timely, vividly realized reminder to slow down and harness the restorative wonders of serenity.


An exploration of the importance of clarity through calmness in an increasingly fast-paced world.

Austin-based speaker and strategist Holiday (Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue, 2018, etc.) believes in downshifting one’s life and activities in order to fully grasp the wonder of stillness. He bolsters this theory with a wide array of perspectives—some based on ancient wisdom (one of the author’s specialties), others more modern—all with the intent to direct readers toward the essential importance of stillness and its “attainable path to enlightenment and excellence, greatness and happiness, performance as well as presence.” Readers will be encouraged by Holiday’s insistence that his methods are within anyone’s grasp. He acknowledges that this rare and coveted calm is already inside each of us, but it’s been worn down by the hustle of busy lives and distractions. Recognizing that this goal requires immense personal discipline, the author draws on the representational histories of John F. Kennedy, Buddha, Tiger Woods, Fred Rogers, Leonardo da Vinci, and many other creative thinkers and scholarly, scientific texts. These examples demonstrate how others have evolved past the noise of modern life and into the solitude of productive thought and cleansing tranquility. Holiday splits his accessible, empowering, and sporadically meandering narrative into a three-part “timeless trinity of mind, body, soul—the head, the heart, the human body.” He juxtaposes Stoic philosopher Seneca’s internal reflection and wisdom against Donald Trump’s egocentric existence, with much of his time spent “in his bathrobe, ranting about the news.” Holiday stresses that while contemporary life is filled with a dizzying variety of “competing priorities and beliefs,” the frenzy can be quelled and serenity maintained through a deliberative calming of the mind and body. The author shows how “stillness is what aims the arrow,” fostering focus, internal harmony, and the kind of holistic self-examination necessary for optimal contentment and mind-body centeredness. Throughout the narrative, he promotes that concept mindfully and convincingly.

A timely, vividly realized reminder to slow down and harness the restorative wonders of serenity.

Pub Date: Oct. 1, 2019

ISBN: 978-0-525-53858-5

Page Count: 288

Publisher: Portfolio

Review Posted Online: July 21, 2019

Kirkus Reviews Issue: Aug. 15, 2019

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