A useful, systematic, and logical approach to leadership development.



Analysis and reflection are at the heart of this debut guide to building a personal brand.

While “brand” is most often applied to a product or service, the concept of a personal one has gained popularity in recent years. In this book, King, who co-founded a leadership development consulting firm, makes a strong case for fashioning a personal brand that intersects with “authentic leadership.” The first part of the volume concentrates on what leadership is, how “leader influencers” in one’s life help shape an individual, and the impact of positive and negative experiences on forging a personal brand. The author relates numerous stories to illustrate these experiences, helping to personalize this section. Part 2 offers a solid overview of six attributes of a business brand (Purpose, Promise, Principles, Experiences, Presence, Description), relating those traits to a personal brand. King employs an “Authenticity Rating” scoring system to evaluate the clarity of each of the attributes, both for a business brand and a personal one. The author includes an example of each and then encourages readers to assess the authenticity of business and personal brands. Finally, readers are guided through a process of self-assessment using the same scoring system. This technique very effectively demonstrates how to apply the concept of business branding to personal branding. The third part of the book covers what King calls “Your True North”; it briefly explores ways to stay focused and authentic even “when life derails your brand.” Part 4 discusses the characteristics of authentic leaders, again relying on several tales as examples. It also encourages readers to identify their own unique strengths and to develop and share “purpose” statements. The manual does require readers to engage in considerable self-evaluation, so it is not for the faint of heart. Still, those willing to make the commitment should benefit from the personal examination and begin to understand whether the potential to be a leader exists. King’s passion for building leaders is evident: “The world needs authentic leaders, leaders who are true to themselves and purpose driven.”

A useful, systematic, and logical approach to leadership development.

Pub Date: Nov. 20, 2019

ISBN: 978-1-989059-35-7

Page Count: 196

Publisher: Ingenium Books

Review Posted Online: April 1, 2020

Kirkus Reviews Issue: May 15, 2020

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Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...


A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 4, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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A declaration worth hearing out in a time of growing inequality—and indignity.


Noted number cruncher Sperling delivers an economist’s rejoinder to life, liberty, and the pursuit of happiness.

Former director of the National Economic Council in the administrations of Presidents Bill Clinton and Barack Obama, the author has long taken a view of the dismal science that takes economic justice fully into account. Alongside all the metrics and estimates and reckonings of GDP, inflation, and the supply curve, he holds the great goal of economic policy to be the advancement of human dignity, a concept intangible enough to chase the econometricians away. Growth, the sacred mantra of most economic policy, “should never be considered an appropriate ultimate end goal” for it, he counsels. Though 4% is the magic number for annual growth to be considered healthy, it is healthy only if everyone is getting the benefits and not just the ultrawealthy who are making away with the spoils today. Defining dignity, admits Sperling, can be a kind of “I know it when I see it” problem, but it does not exist where people are a paycheck away from homelessness; the fact, however, that people widely share a view of indignity suggests the “intuitive universality” of its opposite. That said, the author identifies three qualifications, one of them the “ability to meaningfully participate in the economy with respect, not domination and humiliation.” Though these latter terms are also essentially unquantifiable, Sperling holds that this respect—lack of abuse, in another phrasing—can be obtained through a tight labor market and monetary and fiscal policy that pushes for full employment. In other words, where management needs to come looking for workers, workers are likely to be better treated than when the opposite holds. In still other words, writes the author, dignity is in part a function of “ ‘take this job and shove it’ power,” which is a power worth fighting for.

A declaration worth hearing out in a time of growing inequality—and indignity.

Pub Date: May 5, 2020

ISBN: 978-1-9848-7987-5

Page Count: 384

Publisher: Penguin Press

Review Posted Online: Feb. 26, 2020

Kirkus Reviews Issue: March 15, 2020

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