An often engaging account of an eventful life, along with thoughtful meditations on being a female entrepreneur.
Howard tells her story of creating and managing a successful startup in Manhattan in this debut memoir.
The author grew up in Queens, New York, in the 1950s, at a time when, she asserts, it was commonly expected that a woman would simply get married in order to pay the bills. However, she came from a long line of innovators and strong women, and Howard explains in confident, contemplative prose how, from an early age, she bucked societal convention. As an adult, she began her own business connecting freelance graphic artists to clients. The memoir focuses mostly on her family history in the beginning—perhaps a little too far back, as it describes her memory of being born. However, it does an able job of weaving together her personal life and business experiences to explain how she crafted a career with little mentorship. After receiving a degree in graphic arts at Syracuse University and working two years at Grey Advertising, during which she became their first female art director, Howard traveled cross-country with friends before settling back in New York as a freelance graphic artist in 1967. Out of this was born the idea for her agency, Creative Freelancers, which started as a small, classified advertisement in the New York Times and, she says, became the first such agency to go online in 1997. Over the course of the book, Howard offers plenty of advice on such topics as transferable skills and dealing with such setbacks as a business partner’s leaving and joining the competition. These tips sometimes fade into the background against so much detail about the author’s family life, but the work does effectively interrogate the difficulties she had in trying to “have it all”: “Mixing motherhood with a career or entrepreneurship requires a very reliable support system along with a good business plan, skill training, adequate start-up customers or investment capital, focus on priorities—and luck.”
An often engaging account of an eventful life, along with thoughtful meditations on being a female entrepreneur.Pub Date: Aug. 22, 2019
ISBN: 978-1-73331-963-8
Page Count: 291
Publisher: Hammond Publishing
Review Posted Online: May 12, 2022
Review Program: Kirkus Indie
A clearly delineated guide to finally eradicate poverty in America.
A thoughtful program for eradicating poverty from the Pulitzer Prize–winning author of Evicted.
“America’s poverty is not for lack of resources,” writes Desmond. “We lack something else.” That something else is compassion, in part, but it’s also the lack of a social system that insists that everyone pull their weight—and that includes the corporations and wealthy individuals who, the IRS estimates, get away without paying upward of $1 trillion per year. Desmond, who grew up in modest circumstances and suffered poverty in young adulthood, points to the deleterious effects of being poor—among countless others, the precarity of health care and housing (with no meaningful controls on rent), lack of transportation, the constant threat of losing one’s job due to illness, and the need to care for dependent children. It does not help, Desmond adds, that so few working people are represented by unions or that Black Americans, even those who have followed the “three rules” (graduate from high school, get a full-time job, wait until marriage to have children), are far likelier to be poor than their White compatriots. Furthermore, so many full-time jobs are being recast as contracted, fire-at-will gigs, “not a break from the norm as much as an extension of it, a continuation of corporations finding new ways to limit their obligations to workers.” By Desmond’s reckoning, besides amending these conditions, it would not take a miracle to eliminate poverty: about $177 billion, which would help end hunger and homelessness and “make immense headway in driving down the many agonizing correlates of poverty, like violence, sickness, and despair.” These are matters requiring systemic reform, which will in turn require Americans to elect officials who will enact that reform. And all of us, the author urges, must become “poverty abolitionists…refusing to live as unwitting enemies of the poor.” Fortune 500 CEOs won’t like Desmond’s message for rewriting the social contract—which is precisely the point.
A clearly delineated guide to finally eradicate poverty in America.Pub Date: March 21, 2023
ISBN: 9780593239919
Page Count: 288
Publisher: Crown
Review Posted Online: Nov. 30, 2022
Kirkus Reviews Issue: Jan. 1, 2023
BOOK REVIEW
PERSPECTIVES
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SEEN & HEARD
Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.
A warts-and-all portrait of the famed techno-entrepreneur—and the warts are nearly beyond counting.
To call Elon Musk (b. 1971) “mercurial” is to undervalue the term; to call him a genius is incorrect. Instead, Musk has a gift for leveraging the genius of others in order to make things work. When they don’t, writes eminent biographer Isaacson, it’s because the notoriously headstrong Musk is so sure of himself that he charges ahead against the advice of others: “He does not like to share power.” In this sharp-edged biography, the author likens Musk to an earlier biographical subject, Steve Jobs. Given Musk’s recent political turn, born of the me-first libertarianism of the very rich, however, Henry Ford also comes to mind. What emerges clearly is that Musk, who may or may not have Asperger’s syndrome (“Empathy did not come naturally”), has nurtured several obsessions for years, apart from a passion for the letter X as both a brand and personal name. He firmly believes that “all requirements should be treated as recommendations”; that it is his destiny to make humankind a multi-planetary civilization through innovations in space travel; that government is generally an impediment and that “the thought police are gaining power”; and that “a maniacal sense of urgency” should guide his businesses. That need for speed has led to undeniable successes in beating schedules and competitors, but it has also wrought disaster: One of the most telling anecdotes in the book concerns Musk’s “demon mode” order to relocate thousands of Twitter servers from Sacramento to Portland at breakneck speed, which trashed big parts of the system for months. To judge by Isaacson’s account, that may have been by design, for Musk’s idea of creative destruction seems to mean mostly chaos.
Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.Pub Date: Sept. 12, 2023
ISBN: 9781982181284
Page Count: 688
Publisher: Simon & Schuster
Review Posted Online: Sept. 12, 2023
Kirkus Reviews Issue: Oct. 15, 2023
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