An often engaging account of an eventful life, along with thoughtful meditations on being a female entrepreneur.
Howard tells her story of creating and managing a successful startup in Manhattan in this debut memoir.
The author grew up in Queens, New York, in the 1950s, at a time when, she asserts, it was commonly expected that a woman would simply get married in order to pay the bills. However, she came from a long line of innovators and strong women, and Howard explains in confident, contemplative prose how, from an early age, she bucked societal convention. As an adult, she began her own business connecting freelance graphic artists to clients. The memoir focuses mostly on her family history in the beginning—perhaps a little too far back, as it describes her memory of being born. However, it does an able job of weaving together her personal life and business experiences to explain how she crafted a career with little mentorship. After receiving a degree in graphic arts at Syracuse University and working two years at Grey Advertising, during which she became their first female art director, Howard traveled cross-country with friends before settling back in New York as a freelance graphic artist in 1967. Out of this was born the idea for her agency, Creative Freelancers, which started as a small, classified advertisement in the New York Times and, she says, became the first such agency to go online in 1997. Over the course of the book, Howard offers plenty of advice on such topics as transferable skills and dealing with such setbacks as a business partner’s leaving and joining the competition. These tips sometimes fade into the background against so much detail about the author’s family life, but the work does effectively interrogate the difficulties she had in trying to “have it all”: “Mixing motherhood with a career or entrepreneurship requires a very reliable support system along with a good business plan, skill training, adequate start-up customers or investment capital, focus on priorities—and luck.”
An often engaging account of an eventful life, along with thoughtful meditations on being a female entrepreneur.Pub Date: Aug. 22, 2019
ISBN: 978-1-73331-963-8
Page Count: 291
Publisher: Hammond Publishing
Review Posted Online: May 12, 2022
Review Program: Kirkus Indie
A rags-to-riches how-to as entertaining as it is wise.
In this debut memoir, Bahamian millionaire Bastian offers insight into building a business.
The author was a millionaire by the time he was 19, an impressive feat considering he began his working life filling stockpots and rolling napkins in his father’s Nassau restaurant, a locals’ hole-in-the-wall far from the city’s tourist hotels. “In many ways, I started ten steps behind the starting line in a world where opportunities felt few and far between,” writes Bastian in his introduction. A poor student with a gambler’s risk tolerance and a salesman’s eye for an unserved market, the author dropped out of college to launch his own satellite installation business—the first of its kind in the Bahamas—eventually expanding into prepaid phones and other electronics. With this book, Bastian uses his personal experiences to illustrate the steps aspiring entrepreneurs should consider when building their own empires. “My goal isn’t just to tell my story,” he explains; “it’s to provide you with a starting point, a strategy, and the encouragement you need to take your first step toward something bigger.” The book alternates between memoiristic chapters describing the author’s youth and career and instructional chapters outlining the best practices to “become a lion” (his preferred metaphor for a brave, risk-taking captain of industry). From evaluating one’s skill set and choosing a suitable goal to the practicalities of regulation and taxes, Bastian walks the reader through the complicated processes of starting and maintaining a successful enterprise. While much of the advice is of the boilerplate variety, the author offers it with clarity and candor, devoting an entire chapter, for example, on how to fail productively. It is the biographical material that lends his advice unusual weight—Bastian’s stories of flying back and forth between the Bahamas and Miami to personally import satellite dishes are fascinating enough to stand on their own. Readers may be unable to replicate his success, but there is no denying that his tale is inspiring.
A rags-to-riches how-to as entertaining as it is wise.Pub Date: Sept. 9, 2025
ISBN: 9798891882485
Page Count: 216
Publisher: Advantage Media Group
Review Posted Online: Dec. 5, 2025
Review Program: Kirkus Indie
Well-told and admonitory.
Young-rags-to-mature-riches memoir by broker and motivational speaker Gardner.
Born and raised in the Milwaukee ghetto, the author pulled himself up from considerable disadvantage. He was fatherless, and his adored mother wasn’t always around; once, as a child, he spied her at a family funeral accompanied by a prison guard. When beautiful, evanescent Moms was there, Chris also had to deal with Freddie “I ain’t your goddamn daddy!” Triplett, one of the meanest stepfathers in recent literature. Chris did “the dozens” with the homies, boosted a bit and in the course of youthful adventure was raped. His heroes were Miles Davis, James Brown and Muhammad Ali. Meanwhile, at the behest of Moms, he developed a fondness for reading. He joined the Navy and became a medic (preparing badass Marines for proctology), and a proficient lab technician. Moving up in San Francisco, married and then divorced, he sold medical supplies. He was recruited as a trainee at Dean Witter just around the time he became a homeless single father. All his belongings in a shopping cart, Gardner sometimes slept with his young son at the office (apparently undiscovered by the night cleaning crew). The two also frequently bedded down in a public restroom. After Gardner’s talents were finally appreciated by the firm of Bear Stearns, his American Dream became real. He got the cool duds, hot car and fine ladies so coveted from afar back in the day. He even had a meeting with Nelson Mandela. Through it all, he remained a prideful parent. His own no-daddy blues are gone now.
Well-told and admonitory.Pub Date: June 1, 2006
ISBN: 0-06-074486-3
Page Count: 320
Publisher: Amistad/HarperCollins
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: March 15, 2006
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