A thoughtful, concise, and practical guide to commercial innovation.
Chanoff, Furst, Sabbah, and Wegman offer a new interpretation of innovation—and a more systematic way to approach it—in this nonfiction work.
Innovation is not the same as mere invention, aver the authors; while the latter could be a mere “flash in the pan,” the former always precipitates a substantive and lasting shift in human behavior and will “become embedded in the world outside the innovator’s head.” For this to happen, the innovator must satisfy a profound desire on the part of the prospective user. “Successful innovation also must connect with the deep selves, the motivations, the pride, validation, ambition, et cetera of the people for whom the innovation is intended.” The authors devote this analytically rigorous text to an assessment of this hunger, what they call “authentic demand,” something that’s not reducible to either a rational calculation or a frenzied response to fancy marketing or sweeping trends. Authentic demand arises when the consumer considers the lack of a product to be a problem, “almost as a violation of something important.” This means that consumers will not be able to forgo products that so obviously and seamlessly make sense in their lives. The authors, all of whom have extensive business and academic experience with innovation, describe a “deliberate methodology” for finding that elusive authentic demand, and they provide the means for diagramming various situations to locate it. Some of the ground they cover is a stale rehashing of the business book genre’s shopworn tropes—the discussions of confirmation bias and creating a culture of “radical candor” seem perfunctory and obligatory. Still, the book is both surprisingly original and practically oriented and should be genuinely helpful to anyone looking to clarify what innovation is—and how to harness it.
A thoughtful, concise, and practical guide to commercial innovation.Pub Date: Nov. 7, 2023
ISBN: 9781523005703
Page Count: 208
Publisher: Berrett-Koehler Publishers
Review Posted Online: Oct. 23, 2023
Kirkus Reviews Issue: Jan. 15, 2024
Review Program: Kirkus Indie
A clearly delineated guide to finally eradicate poverty in America.
A thoughtful program for eradicating poverty from the Pulitzer Prize–winning author of Evicted.
“America’s poverty is not for lack of resources,” writes Desmond. “We lack something else.” That something else is compassion, in part, but it’s also the lack of a social system that insists that everyone pull their weight—and that includes the corporations and wealthy individuals who, the IRS estimates, get away without paying upward of $1 trillion per year. Desmond, who grew up in modest circumstances and suffered poverty in young adulthood, points to the deleterious effects of being poor—among countless others, the precarity of health care and housing (with no meaningful controls on rent), lack of transportation, the constant threat of losing one’s job due to illness, and the need to care for dependent children. It does not help, Desmond adds, that so few working people are represented by unions or that Black Americans, even those who have followed the “three rules” (graduate from high school, get a full-time job, wait until marriage to have children), are far likelier to be poor than their White compatriots. Furthermore, so many full-time jobs are being recast as contracted, fire-at-will gigs, “not a break from the norm as much as an extension of it, a continuation of corporations finding new ways to limit their obligations to workers.” By Desmond’s reckoning, besides amending these conditions, it would not take a miracle to eliminate poverty: about $177 billion, which would help end hunger and homelessness and “make immense headway in driving down the many agonizing correlates of poverty, like violence, sickness, and despair.” These are matters requiring systemic reform, which will in turn require Americans to elect officials who will enact that reform. And all of us, the author urges, must become “poverty abolitionists…refusing to live as unwitting enemies of the poor.” Fortune 500 CEOs won’t like Desmond’s message for rewriting the social contract—which is precisely the point.
A clearly delineated guide to finally eradicate poverty in America.Pub Date: March 21, 2023
ISBN: 9780593239919
Page Count: 288
Publisher: Crown
Review Posted Online: Nov. 30, 2022
Kirkus Reviews Issue: Jan. 1, 2023
BOOK REVIEW
PERSPECTIVES
PERSPECTIVES
SEEN & HEARD
These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.
A helpful guide to working effectively with people from other cultures.
“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.
These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.Pub Date: May 27, 2014
ISBN: 978-1-61039-250-1
Page Count: 288
Publisher: PublicAffairs
Review Posted Online: April 15, 2014
Kirkus Reviews Issue: May 1, 2014
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