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THE CONSCIOUSNESS INSTINCT

UNRAVELING THE MYSTERY OF HOW THE BRAIN MAKES THE MIND

As he has done in previous books, Gazzaniga easily draws readers into one of the most fascinating conversations taking place...

One of the world's leading cognitive neuroscientists upends binary theories of consciousness and argues that it is manifested throughout the brain by localized circuits, an idea backed by emerging scientific data and resonant with philosophical ideas that have been around for centuries.

Director of the SAGE Center for the Study of the Mind at the University of California, Santa Barbara, president of the Cognitive Neuroscience Institute, and founding director of the MacArthur Foundation’s Law and Neuroscience Project, Gazzaniga (Tales from Both Sides of the Brain: A Life in Neuroscience, 2015, etc.) is unquestionably one of the top experts in his field. In his latest book, the author surveys the history of the mind/body problem and explains how 50 years of research led him to develop a transformative new theory of consciousness. He argues convincingly that “consciousness is not a ‘thing.’ It is the result of a process embedded in an architecture, just as a democracy is not a thing but the result of a process.” Noting that consciousness persists despite all types of brain injuries and diseases, implying that it does not emerge from one area of the brain, the author makes the novel argument that consciousness is instead borne from a network of “modules” located throughout the brain, each with a hyperspecific function and each contributing to the “flow of consciousness.” Referencing scientists and thinkers from William James to Niels Bohr to Steven Pinker, Gazzaniga explains how his theory works with the laws of physics and the latest neuroscience and also resonates with ideas put forth by pioneering philosophers. Because he uses straightforward language and contextualizes his research in familiar ideas, this is a book for readers of all ages who are intrigued by consciousness and how it works.

As he has done in previous books, Gazzaniga easily draws readers into one of the most fascinating conversations taking place in modern science.

Pub Date: April 3, 2018

ISBN: 978-0-374-71550-2

Page Count: 288

Publisher: Farrar, Straus and Giroux

Review Posted Online: Jan. 22, 2018

Kirkus Reviews Issue: Feb. 1, 2018

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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THE 48 LAWS OF POWER

If the authors are serious, this is a silly, distasteful book. If they are not, it’s a brilliant satire.

The authors have created a sort of anti-Book of Virtues in this encyclopedic compendium of the ways and means of power.

Everyone wants power and everyone is in a constant duplicitous game to gain more power at the expense of others, according to Greene, a screenwriter and former editor at Esquire (Elffers, a book packager, designed the volume, with its attractive marginalia). We live today as courtiers once did in royal courts: we must appear civil while attempting to crush all those around us. This power game can be played well or poorly, and in these 48 laws culled from the history and wisdom of the world’s greatest power players are the rules that must be followed to win. These laws boil down to being as ruthless, selfish, manipulative, and deceitful as possible. Each law, however, gets its own chapter: “Conceal Your Intentions,” “Always Say Less Than Necessary,” “Pose as a Friend, Work as a Spy,” and so on. Each chapter is conveniently broken down into sections on what happened to those who transgressed or observed the particular law, the key elements in this law, and ways to defensively reverse this law when it’s used against you. Quotations in the margins amplify the lesson being taught. While compelling in the way an auto accident might be, the book is simply nonsense. Rules often contradict each other. We are told, for instance, to “be conspicuous at all cost,” then told to “behave like others.” More seriously, Greene never really defines “power,” and he merely asserts, rather than offers evidence for, the Hobbesian world of all against all in which he insists we live. The world may be like this at times, but often it isn’t. To ask why this is so would be a far more useful project.

If the authors are serious, this is a silly, distasteful book. If they are not, it’s a brilliant satire.

Pub Date: Sept. 1, 1998

ISBN: 0-670-88146-5

Page Count: 430

Publisher: Viking

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: July 15, 1998

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