A useful, informative startup primer blending nuts-and-bolts knowledge with cleareyed motivation.



Learn both the specifics of setting up a hair-sales business and the larger ethos of entrepreneurship in this self-help book.

Moran, co-host of the Hair Biz Radio podcast and founder of Private Label Extensions, a wholesaler of wigs, extensions, and cosmetics, offers advice to people planning to open a retail hair-sector business and anyone else with the startup bug. Much of the guide covers basic mechanics, including legally establishing your business, opening bank accounts, registering a domain name, and building a website. The author also discusses higher-level business issues, such as whether to carry inventory and deliver products yourself or farm those tasks out to drop-shipping companies, the niceties of crafting a name and logo—avoid eccentric spellings that potential customers won’t remember, he cautions—and which advertising platforms to use. (Facebook ads are “the only advertising worth paying for” when your business is starting out, he asserts.) And he reminds readers of the importance of consistent performance, especially in communicating and engaging with consumers. He recommends handwritten thank-you notes to customers and massive blogs with weekly 1,000-word posts to keep readers returning to your website. Moran goes on to explore some deeper mental and emotional aspects of starting a business. He suggests that budding entrepreneurs closely observe and analyze other businesses and constantly ask, “How did they do that?”—whether “that” is an eye-catching display or an attractive lighting scheme. Most of all, he contends, startup entrepreneurs need to set actionable goals, make detailed plans, have realistic expectations—anticipate endless hours of work before you even quit your day job—and learn to live with and overcome the inescapable fear of doing something new and risky. The author brings a wealth of hard-won experience to the subject from his own business successes and failures, and he deftly conveys it to readers. His prose is lucid, straightforward, and replete with aphoristic distillations of wisdom. (Those seeking feedback on their businesses’ performance from friends and family should “be careful of false validation, the tendency of people to shield those they love from uncomfortable truths.”) The result is a lively and judicious how-to that will give readers a superb introduction to the rigors of the marketplace.

A useful, informative startup primer blending nuts-and-bolts knowledge with cleareyed motivation.

Pub Date: April 14, 2021

ISBN: 978-1-54-452008-7

Page Count: 206

Publisher: Lioncrest Publishing

Review Posted Online: June 30, 2021

Kirkus Reviews Issue: Aug. 15, 2021

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Even if they're pie-in-the-sky exercises, Sanders’ pitched arguments bear consideration by nonbillionaires.


Everyone’s favorite avuncular socialist sends up a rousing call to remake the American way of doing business.

“In the twenty-first century we can end the vicious dog-eat-dog economy in which the vast majority struggle to survive,” writes Sanders, “while a handful of billionaires have more wealth than they could spend in a thousand lifetimes.” With that statement, the author updates an argument as old as Marx and Proudhon. In a nice play on words, he condemns “the uber-capitalist system under which we live,” showing how it benefits only the slimmest slice of the few while imposing undue burdens on everyone else. Along the way, Sanders notes that resentment over this inequality was powerful fuel for the disastrous Trump administration, since the Democratic Party thoughtlessly largely abandoned underprivileged voters in favor of “wealthy campaign contributors and the ‘beautiful people.’ ” The author looks squarely at Jeff Bezos, whose company “paid nothing in federal income taxes in 2017 and 2018.” Indeed, writes Sanders, “Bezos is the embodiment of the extreme corporate greed that shapes our times.” Aside from a few passages putting a face to avarice, Sanders lays forth a well-reasoned platform of programs to retool the American economy for greater equity, including investment in education and taking seriously a progressive (in all senses) corporate and personal taxation system to make the rich pay their fair share. In the end, he urges, “We must stop being afraid to call out capitalism and demand fundamental change to a corrupt and rigged system.” One wonders if this firebrand of a manifesto is the opening gambit in still another Sanders run for the presidency. If it is, well, the plutocrats might want to take cover for the duration.

Even if they're pie-in-the-sky exercises, Sanders’ pitched arguments bear consideration by nonbillionaires.

Pub Date: Feb. 21, 2023

ISBN: 9780593238714

Page Count: 320

Publisher: Crown

Review Posted Online: Feb. 21, 2023

Kirkus Reviews Issue: March 1, 2023

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Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...


A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 4, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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