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FEARLESS BEAUTY

THE HAIR BUSINESS BLUEPRINT

A useful, informative startup primer blending nuts-and-bolts knowledge with cleareyed motivation.

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Learn both the specifics of setting up a hair-sales business and the larger ethos of entrepreneurship in this self-help book.

Moran, co-host of the Hair Biz Radio podcast and founder of Private Label Extensions, a wholesaler of wigs, extensions, and cosmetics, offers advice to people planning to open a retail hair-sector business and anyone else with the startup bug. Much of the guide covers basic mechanics, including legally establishing your business, opening bank accounts, registering a domain name, and building a website. The author also discusses higher-level business issues, such as whether to carry inventory and deliver products yourself or farm those tasks out to drop-shipping companies, the niceties of crafting a name and logo—avoid eccentric spellings that potential customers won’t remember, he cautions—and which advertising platforms to use. (Facebook ads are “the only advertising worth paying for” when your business is starting out, he asserts.) And he reminds readers of the importance of consistent performance, especially in communicating and engaging with consumers. He recommends handwritten thank-you notes to customers and massive blogs with weekly 1,000-word posts to keep readers returning to your website. Moran goes on to explore some deeper mental and emotional aspects of starting a business. He suggests that budding entrepreneurs closely observe and analyze other businesses and constantly ask, “How did they do that?”—whether “that” is an eye-catching display or an attractive lighting scheme. Most of all, he contends, startup entrepreneurs need to set actionable goals, make detailed plans, have realistic expectations—anticipate endless hours of work before you even quit your day job—and learn to live with and overcome the inescapable fear of doing something new and risky. The author brings a wealth of hard-won experience to the subject from his own business successes and failures, and he deftly conveys it to readers. His prose is lucid, straightforward, and replete with aphoristic distillations of wisdom. (Those seeking feedback on their businesses’ performance from friends and family should “be careful of false validation, the tendency of people to shield those they love from uncomfortable truths.”) The result is a lively and judicious how-to that will give readers a superb introduction to the rigors of the marketplace.

A useful, informative startup primer blending nuts-and-bolts knowledge with cleareyed motivation.

Pub Date: April 14, 2021

ISBN: 978-1-54-452008-7

Page Count: 206

Publisher: Lioncrest Publishing

Review Posted Online: June 30, 2021

Kirkus Reviews Issue: Aug. 15, 2021

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  • New York Times Bestseller

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POVERTY, BY AMERICA

A clearly delineated guide to finally eradicate poverty in America.

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  • New York Times Bestseller

A thoughtful program for eradicating poverty from the Pulitzer Prize–winning author of Evicted.

“America’s poverty is not for lack of resources,” writes Desmond. “We lack something else.” That something else is compassion, in part, but it’s also the lack of a social system that insists that everyone pull their weight—and that includes the corporations and wealthy individuals who, the IRS estimates, get away without paying upward of $1 trillion per year. Desmond, who grew up in modest circumstances and suffered poverty in young adulthood, points to the deleterious effects of being poor—among countless others, the precarity of health care and housing (with no meaningful controls on rent), lack of transportation, the constant threat of losing one’s job due to illness, and the need to care for dependent children. It does not help, Desmond adds, that so few working people are represented by unions or that Black Americans, even those who have followed the “three rules” (graduate from high school, get a full-time job, wait until marriage to have children), are far likelier to be poor than their White compatriots. Furthermore, so many full-time jobs are being recast as contracted, fire-at-will gigs, “not a break from the norm as much as an extension of it, a continuation of corporations finding new ways to limit their obligations to workers.” By Desmond’s reckoning, besides amending these conditions, it would not take a miracle to eliminate poverty: about $177 billion, which would help end hunger and homelessness and “make immense headway in driving down the many agonizing correlates of poverty, like violence, sickness, and despair.” These are matters requiring systemic reform, which will in turn require Americans to elect officials who will enact that reform. And all of us, the author urges, must become “poverty abolitionists…refusing to live as unwitting enemies of the poor.” Fortune 500 CEOs won’t like Desmond’s message for rewriting the social contract—which is precisely the point.

A clearly delineated guide to finally eradicate poverty in America.

Pub Date: March 21, 2023

ISBN: 9780593239919

Page Count: 288

Publisher: Crown

Review Posted Online: Nov. 30, 2022

Kirkus Reviews Issue: Jan. 1, 2023

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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