POPULAR by Mitch  Prinstein


The Power of Likability in a Status-Obsessed World
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For those who wish they sat at the popular kids’ table back in the day comes this intriguing treatise on how popularity works, sometimes for good, sometimes for ill.

It’s a tragic fact that life often recapitulates high school, that one’s place in the pecking order seldom changes, whether playground meat or prom king. Prinstein (Clinical Psychology/Univ. of North Carolina), a self-described “psychology nerd,” observes that the course of one’s popularity through life is firmly established way back in first grade. However, he notes repeatedly, there are two kinds of popularity: one is an indicator of status and thus highly variable, while the other is likability, which “captures those we feel close to and trust, and the people who make us happy when we spend time with them.” Confusing the two categories, by Prinstein’s account, is a good way to make oneself unhappy, as with one popular girl who, invited to all the right parties, began to ingest everything on hand at those festivities, earning herself an alcohol dependency. As the author writes, there are actual physiological reasons for seeking status, things that happen in the ventral striatum that reward us for success in the brain’s “emotional salience” network. Unfairly, the popular kids often live longer than the unpopular ones, perhaps as a consequence of the latter’s being “isolated, disconnected, lonely” and made mean by “hostile attribution bias,” the tendency to blame our problems on others. Prinstein closes his discussion with an enumeration of the qualities of likability, including self-reflection, taking turns in conversation and other activities rather than dominating them, and not disrupting the group in naked self-interest. A word for the downtrodden: the author suggests that the better kind of popularity is not necessarily inborn—i.e., people can change their own luck by cultivating these and other qualities.

Though repetitive, an eye-opening look at the ways of the world—at least the world as the cool kids know it.

Pub Date: June 6th, 2017
ISBN: 978-0-399-56373-7
Page count: 288pp
Publisher: Viking
Review Posted Online:


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